Digital Marketing Manager
Medidata is leading the digital transformation of life sciences with the world's most-used platform for clinical development, commercial and real-world data. Powered by artificial intelligence and delivered by #1 ranked industry experts, the Intelligent Platform for Life Sciences helps pharmaceutical, biotech, medical device companies and academic researchers accelerate value, minimize risk and optimize outcomes. Medidata serves more than 1,000 customers and partners worldwide and empowers more than 100,000 certified users every day to create hope for millions of patients. Discover the future of life sciences: www.mdsol.com
We know that diverse teams win and are fully committed to selecting leaders and employees that represent the markets in which we operate. We are still led by our Co-founders, Tarek Sherif and Glen de Vries, and have global operations in US, Europe and Asia with over 2000 employees.
We are looking for a Digital Marketing Manager, based in the NY area. You will be responsible for building, executing and measuring the North America digital plan, always ensuring strong alignment between marketing execution and sales objectives. You will work with the regional North America marketing team, driving awareness, engagement, and demand generation for Medidata’s Clinical Cloud solutions. This role requires proactively engaging cross-functional teams across the organization.
The ideal candidate is a results-driven individual, able to innovate in a fast-paced environment, with a “hands-on” approach to accomplish the work. You should be accountable, and most importantly, have appetite to try new approaches. You enjoy building personal relationships with sales reps and customers and see yourself as an advocate to promote their successes. As part of the North America Marketing team, we all work together to support our revenue goals and we own the success of our respective areas of focus.
Work with North America Demand Marketing and Corporate functions to develop a regional digital marketing plan that will drive market awareness, business, and revenue objectives
Plan and execute all regional digital marketing activities, including email, search, display advertising, webinars, and associated landing pages
Working across Marketing functions, evolve and optimize our regional digital marketing goals, strategies, and tactics
Operate as a hands-on contributor as needed, with a focus on content development, copy writing, editing, and publishing new/revised materials
Develop and maintain a digital marketing center to highlight ongoing initiatives including assets, timing, distribution channels, and performance
Manage a digital marketing dashboard to track, measure, and report performance of all regional digital marketing campaigns, and assess against established goals and metrics (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights- brainstorm new and creative growth strategies
Maintain overall responsibility for the planning and budgetary control of all digital marketing
Act as liaison with industry trade publications and digital agency for regional digital initiatives
Develop and maintain a working knowledge of the Life Sciences industry, clinical research and development, and Medidata products and solutions
Experience in building and executing SEO / SEM, email, social media, display advertising, and/or webinar programs; focused on outcomes
Knowledge and experience of digital marketing processes, up-to-date best practices, and the latest trends in online marketing and measurement
Ability to write & edit effective, engaging, content to support digital marketing activities
Ability to leverage data and insights in the development of digital programs
Working knowledge and proficiency with digital tools (e.g., Google Analytics / AdWords, NetInsight, Omniture, WebTrends)
Experience in building and optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Good communication skills – must be able to express analytical findings to key stakeholders
Working knowledge of ad serving tools (e.g., DART, Atlas)
Track record of successfully managing external agencies and vendors
Laser focus view on achieving goals and driving success
Excellent organizational and time management skills- Self-motivated, high-energy, adaptable, resourceful, and results-oriented; able to work in both a team environment and independently
Solid grasp of online marketing optimization best practices
Inquisitive personality, someone who sees a data point and wants to understand everything that
Your Education & Experience:
Requires a minimum of 3-5 years of B-to-B marketing experience preferably supporting a direct sales force in the enterprise software industry
Proven experience in digital marketing developing and running programs against a digital strategy
Demonstrated ability to develop, present, and execute marketing plans that align to sales objectives
Bachelors degree required, preferably in a marketing or technical field
Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.
Medidata’s solutions have powered over 14,000 clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.
Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
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