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MediaCom

Group Director - Integrated Planning

New York, NY

Position at MediaCom

Objectives of the Role

Media Com was awarded the global Hasbro assignment in May of 2020. The role of North America Group Integrated Planning Director is responsible for overseeing two of the largest markets for the toys, games and entertainment client . The Group Director is responsible for building relationships at the highest level within media and marketing , providing thought leadership and strategic guidance for media planning efforts/initiatives and achievement of KPIs. The Group Integrated Director will effectively leverage experience, knowledge/skills to push innovative content + connections thinking and set challenging team goals and objectives balancing client, company and team needs. This role offers the opportunity to learn the Kids' media marketplace while applying the depth of your media experience.

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Duties and Responsibilities
  • L ead the development of the "Best in Class" total video-led media plans for Kids and Adults.
  • Ensure the team continually seeks a consumer-centric view in all strategic thinking with special attention to adhering to the strict guidelines for marketing to children.
  • Champion operational excellence, helping the team to maximize efficiency so they can focus on delivering stand-out planning work . Focus on quality plans, with sound strategic thinking that are executed with excellence.
  • Achieve overall financial goals via effective cost management, revenue and scope of work in accordance with client contracts
  • Build effective and highly credible working relationships with key clients, influential stakeholders and cross-functional partners across the team, throughout MediaCom and within GroupM
  • Ensure the team is effectively leveraging key applications and media research tools/resources
  • Advise and direct staff regarding the necessary tools and training to improve upon existing expertise
  • Work with management and cross-functional partners to identify and deliver additional revenue earning opportunities that business drive growth for the Client
  • Ensure delivery of great campaign results
  • Partner with the global account leadership and NA leads to create the annual vision and plan for the overall Hasbro account.


P eople Responsibilities
  • Lead by example while developing, motivating and coaching a team of Associate Director, Supervisors, and Planners
  • Target top talent, assist with recruiting & selecting staff, and ensure all direct reports master the skills and organizational savvy required for advancement
  • Must have the ability and desire to lead, and a willingness to work with and teach and mentor others within the group
  • Ability to work in a team environment that promotes collaboration
  • Effective communication across all levels
  • Ability to establish and maintain effective relationships interdepartmentally as well as outside the immediate team


K nowledge, Skills and Abilities
  • Detailed awareness of client business issues, industry and consumer trends, promotional resources, market status and competition. Kids media expertise desirable but not essential.
  • Expert knowledge of all aspects of Integrated Total Video including Digital video offerings.
  • Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
  • Understanding of the principles of marketing and advertising, media concepts and terms, and creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Ability to understand media data sources, analytics and modelling, to understand historical communications impact and ROI as well as effectively inform future communications strategy and effectiveness.
  • Must possess strong written, presentation, analytical, quantitative/qualitative and verbal skills. Able to marshal facts and data into compelling stories.
  • Superior organizational, interpersonal, and managerial skills
  • Strong executive presence and professional maturity


Q ualifications and Experience
  • Bachelor's Degree preferred; concentration in Marketing/Media/Communications a plus
  • 10+ years of directly related experience


MediaCom

Welcome innovators, initiative takers and instigators. We are 8,500 of the world ' s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We ' re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients. We also know that talent comes in all sh apes, sizes, genders and ethnicities. That ' s why we are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom !

www.mediacomusa.com

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https://www.linkedin.com/company/mediacom

  • GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.


Job ID: MediaCom-onP4dfwd
Employment Type: Other

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