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MediaCom

Director - Integrated Planning

New York, NY

Position at MediaCom

MEDIACOM

Job Title: Director

Department / Team: Integrated Planning

OVERVIEW:

The Media Planning Director acts as the day-to-day liaison between the client and media community providing leadership, strategic direction and input for media plans. You will effectively leverage experience, knowledge of the client's business and media skills to push innovative thinking and set challenging team goals and objective s, balancing client, company , and team needs and priorities.

YOUR IMPACT:

  • Lead all media planning and buying aspects of assigned account(s)
  • Generate ideas and articulate "the big picture" above and beyond the detail level
  • Monitor client programs and day-to-day business activity
  • Direct, develop/oversee planning objectives and strategies that coincide with the client's marketing direction
  • Lead and direct all core partners as part of the entire client solution, including TV, social search, mobile , print, OOH, and other emerging platforms, as well as creative/content development where appropriate
  • Oversee the flow of client media-related issues; create solutions and resolve problems
  • Ensure all client materials/correspondence are on strategy and of the highest quality, representing the strength of ideas that MediaCom Interaction has to offer
  • Continually seek a consumer-centric view in all strategic thinking
  • Provide POV on various media in the marketplace
  • Gauge media performance to determine the extent to which the original objectives and strategies were met
  • Achieve the financial goals of the account by managing costs, revenue , and scope of work in accordance with client contract
  • Build/maintain effective working relationships internally and with client, media vendors , and GroupM teams
  • Maintain highly visible presence with client senior management
  • Sell MediaCom's services and capabilit ies in new business pitches to prospective clients
  • Successfully manage available staffing resources
  • Oversee budget allocation process for media and fees across all media platforms; accurately project costs and anticipate the financial results of plan revisions
  • Lead team in completing monthly staffing and revenue projections
  • Other responsibilities as assigned

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YOUR PEOPLE SKILLS :
  • Lead by example while developing, motivating and coach ing a team of Supervisors and/or Planners
  • Participate in the recruitment and selection of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement
  • Must have the ability and desire to help lead, and a willingness to work with and teach others within the group
  • Ability to work in a team environment that promotes collaboration
  • Adept at communicating effectively across all levels
  • Able to establish and maintain effective relationships interdepartmentally as well as those outside the immediate team


YOUR KNOWLEDGE & ABILITIES:
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status , and competition
  • Complete knowledge of all aspects of media
  • Solid understanding of interactive research tools such as Ad Relevance, @plan, and Media Metrix
  • Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
  • Fluent in mathematical concepts with an ability to translate data into well-articulated ideas
  • Able to understand media data sources in terms of what is measured, the method , and information reported
  • Must have a proven record of success managing full service accounts
  • Must possess strong written, presentation, analytical, quantitative , and verbal skills
  • Superior organization al , interpersonal , and managerial skills


YOUR QUALIFICATIONS:
  • 10+ years of directly related media experience


ABOUT MEDIACOM:

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy.

We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

Take A Virtual Office Tour: https://roundme.com/tour/318758/view/1048040/

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .

Job ID: MediaCom-o9q8dfwE
Employment Type: Other

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