Associate Director - Data Strategy

2 months agoNew York, NY

Position at MediaCom

Associate Director - Data Strategy

Mediacom is seeking an Associate Director of Audience Planning to join its Data Strategy and Technology team on the Mars account. This team is comprised of experts in integrated communications, digital media buying, data and technology platforms, and advanced analytics. We use internal and external platforms, and hundreds of data sources to help advertisers connect with their customers across all media with the right message, at the right time, to drive a reaction. Our internal integrated marketing technology suite, [m]Platform, empowers Mars to leverage the industry's most robust collection of consumer and media intelligence for smarter planning, activation, and media measurement.

We are looking for individuals passionate about driving innovations in data-driven media and marketing, who enjoy spending time exploring new ideas and driven by providing client-centric solutions. You will be part of a highly specialized group that is working to continue to drive the transformation of traditional media planning to audience-based cross channel media planning and execution. The ideal candidate for this role prefers focusing on the big picture, using deliberate, methodological approaches to problem solving and constantly looking for new ways to propel better business performance.

Key Responsibilities:

  • Champion audience-first thinking within media planning and strategy teams; providing a consultative approach to driving business outcomes using data and technology platforms.
  • Utilize DMP, Site Analytics, DCO, DSP, and MTA technologies to drive audience-based planning, buying, targeting, measurement, and optimization.
  • Build a cohesive 360 view of the customer profile using 1 st party, 2 nd party, 3 rd party, and research data inclusive of online and offline data sources
  • Develop strategic audience segmentation to drive omnichannel personalization
  • Build audience targeting strategies based on campaign goals, run audience insight analysis, collaborate with data partners to create custom audiences, and establish a connection with media partners to configure, test, and validate destination across all channels.
  • Supervise the end-to-end process of audience planning, activation, and measurement for clients and/or campaigns
  • Analyze performance by audience segment & provide audience optimization recommendations
  • Develop deep expertise in the data ecosystem including 3rd party data providers, publisher and supply direct relationships, and WPP companies
  • Drive adoption and success of US data and technology platform partnerships as well as ensure that global team understands US market needs and priorities

Desirable Experience:
  • 4 + year's experience in quantitative consulting, analytics, or solutions delivery roles
  • Familiar with media planning and activation process
  • Solid understanding of mar-tech and ad-tech landscape; , Hands-on experience with multiple platforms such as LiveRamp, Krux, Adobe Audience Manager, Oracle BlueKai, Neustar Aggregate Knowledge, DataXu, DoubleClick, The Trade Desk, AppNexus or other agency proprietary platforms.
  • Excellent presentation skills to communicate overall strategy, analysis plan and execution
  • Collaborative approach and relationship building skills
  • Degrees in Business, Math, Science, MIS, or Computer Science preferred

About Mediacom:

Welcome innovators, initiative takers and instigators. We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont and Sony to name but a few.

We help brands unlock growth through media. Our Systems Thinking approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why we are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom!

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Job ID: MediaCom-oIIxgfwX