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MediaCom

Analyst

Los Angeles, CA

Position at MediaCom

About the Team:

Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science gives clients the power and confidence to make smarter investment decisions. The Business Science team supplies a wide range of advanced measurement options to drive business, channel & campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.

Business Science is staffed with a team of professionals trained and dedicated to three specific areas: Cross Channel Measurement, Digital Analytics and Business Consultation. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.

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We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making. We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.

About the Role:

The Analyst acts as the primary day-to-day contact on project management and execution for client accounts and deliverables, including but not limited to measurement planning, weekly reporting, media and creative tests, media and creative analysis, competitive analysis, and industry research.

You will use our proprietary measurement solutions that enable us to engage with data and answer our clients' toughest business questions, uncover trends and pursue breakthrough marketing ideas. We look for intellectual curiosity, critical thinking and creative problem-solving ability and a passion for data.

Your Impact :

  • Research industry trends and facts .
  • Develop creative and media strategies in collaboration with other departments .
  • Develop measurement plans and reports that are relevant to the client's business and creative/media

T esting .
  • Understand budget allocation process for media and fees across media platforms .
  • Develop directional insights .
  • Perform data aggregation and ensure data QA .
  • Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on

T ime .
  • Other duties and responsibilities as assigned .


Your People Skills :

  • Ability to work in a team environment that promotes collaboration .
  • Ability to communicate effectively at all levels .
  • Ability to work successfully within a team as well as independently .
  • Establish and maintain effective relationships inter-departmentally as well as with those outside the team .


Your Knowledge & Abilities :

  • Knowledge of digital campaign management and site analytics .
  • Knowledge of AB testing, trend analysis and basic statistical methods (correlations, regression analysis) .
  • Skillful in data processing and alignment, data QA, populating dashboards as well as basic chart and

deck production .
  • Proficient in Search tools (Kenshoo/Marin/ Adwords ), Ad servers, data management systems and

advanced Excel functionality .
  • Ability to convert observations into insights and produce business writing with little editing from

S upervisor .

Your Qualifications:

  • Bachelor's Degree preferred .
  • 1-2 years relevant work experience; digital media experience desired .


ABOUT MEDIACOM:

MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales. As part of WPP and GroupM, we have access to the richest data sets and most robust benchmarks in the business. Our success is underpinned by our belief "People First, Better Results" that if we invest in our people, we'll deliver better results not only for our teams but for our clients. MediaCom's global client roster includes adidas, Coca-Cola (TCCC), Dell, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony. In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.

Take A Virtual Office Tour: https://roundme.com/tour/318758

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .

People First, Better Results

Job ID: MediaCom-oGp6cfw7
Employment Type: Other

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