Social Media Marketing Manager - Pathforward Returnship

The Path Forward Return to Work program at Medallia is a 16- week paid internship for experienced professionals returning to the workforce after taking time off for caregiving. The program is open to women and men who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for a child or other dependent. If you meet these criteria, we welcome you to apply.

At Medallia, we are excited to be part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with other women and men transitioning back to the workforce. It also offers support through Path Forward, a nonprofit organization on a mission to empower people who’ve been focused on caregiving transition back to the paid workforce.

Apply now to learn more.

Lead a movement. Build a community. Never Settle.

Medallia is the global leader in Customer Experience Management. Our mission is to create a world where companies are loved by their customers; where organizations see you as a person and not just their next sale. We do this by building a bridge between hundreds of companies and billions of customers, around the world, enabling access to your eyes, ears, and hearts, so they may design and deliver extraordinary experiences, every single day.

The Role

  • Medallia is seeking a Social Media Manager to focus on raising awareness about Medallia for customers, prospects, influencers, reporters, bloggers, and more
  • You will set goals and objectives for various channels to achieve both reach and impact, including Twitter, LinkedIn, and Facebook, in order to support overall Marketing objectives
  • Medallia is looking for someone who is organized, detail-oriented, and creative - this is a cross-functional position that will work closely with Creative, Product Marketing, Communications, People and Culture, Sales, Legal, and Lead Generation teams
  • You will be a creative storyteller with a passion for language, editing and writing, and possess basic graphic design skills
  • You will develop a strategic plan and manage both for long-term objectives as well as act quickly to execute on short-term communications needs
  • You will recommend strategic paid campaigns with influencers to extend our reach and impact<insert bullets of role description>

Responsibilities

  • Content
  • Lead content development and ensure message alignment and strategy
  • Develop a strategic plan, including editorial calendar, for various channels
  • Collaborate with various stakeholders across the organization as well as within Marketing
  • Work with creative team on graphic design support

  • Reporting
  • Develop and achieve metrics-driven success for both brand and lead gen impact
  • Develop business case for using HootSuite or another vendor to support strategic objectives
  • Work directly with Lead Gen teams on tracking and tagging to support overall Marketing objectives
  • Collaborate with PR and communications to support key messages and branding, such as shares or impressions, as well as launches, announcements, large scale events and campaigns

Minimum Qualifications

  • A Bachelor's Degree or equivalent work experience
  • 5+ years of experience in social marketing in a B2B context
  • Enterprise software / SaaS experience required
  • Proficiency with Marketo for tracking campaign success
  • Experience with Twitter, Facebook, LinkedIn and other platforms

Preferred Qualifications

  • Proven track record in both brand-building and lead generation to support a growing company
  • Working in or with a high technology sales department with an understanding of sales cycles and deal complexity
  • Must possess excellent written, verbal and visual communication skills

At Medallia, we don’t just accept difference - we celebrate it and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law.
Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and state disability laws.

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