Customer Marketing Manager - Pathforward Returnship

Medallia’s mission is simple: to create a world where companies are loved by customers and employees alike. Hundreds of the world’s best-loved brands trust Medallia’s Software-as-a-Service application to help them capture customer feedback everywhere the customer is (on the phone, in store, online, mobile), understand it in real-time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia is growing quickly with more than 1000 employees globally in Silicon Valley, New York, London, Paris, Sydney, Buenos Aires, Austin, Washington D.C., and Tel Aviv. 

The Path Forward Return to Work program at Medallia is a 16- week paid internship for experienced professionals returning to the workforce after taking time off for caregiving. The program is open to women and men who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for a child or other dependent. If you meet these criteria, we welcome you to apply.

At Medallia, we are excited to be part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with other women and men transitioning back to the workforce. It also offers support through Path Forward, a nonprofit organization on a mission to empower people who’ve been focused on caregiving transition back to the paid workforce.

Apply now to learn more.

The Role

  • Develop customer marketing strategies with a focus on the SMB segment and priority industry verticals to drive up-sell/cross-sell and deepen customer relationships
  • You will also be responsible for creating and implementing a customer reference program and develop customer references for case studies, events, and PR
  • You will enable the marketing team to produce content from successful companies that showcase their success and help them shine, supporting overall Marketing objectives
  • Medallia is looking for someone who is organized, detail-oriented, and proven at building and maintaining personal relationships with our customers who comprise the best loved brands in retail, hospitality, B2B, financial services, insurance and more
  • You will be a creative storyteller with a passion for language, editing and writing, uncovering the most memorable and compelling stories
  • You will build and maintain a database to streamline processes across the marketing team for sourcing customer references
  • You'll regularly collaborate across the organization (both US and international) with content, creative, product marketing, field marketing teams (and more!) to align online activity with broader campaign initiatives


  • Lead customer content development and ensure message alignment and strategy
  • Own the entire case study development process, with support from agencies as needed
  • Show an appreciation for content design tailored to distribution channels
  • Work directly with customers on behalf of marketing team to develop a process for a variety of requests
  • Develop the best possible Medallia brand advocates and community of users

Minimum Qualifications

  • A Bachelor's Degree or equivalent work experience
  • 5+ years of experience in customer or customer marketing in a B2B context
  • Strong messaging, content development and writing skillsStrong analytical skills to measure and optimize programs
  • Software / SaaS experience required
  • Ability to thrive in a dynamic, fast-paced environment
  • Must possess excellent written, verbal and visual communication skills

Preferred Qualifications

  • Proficiency with is recommended
  • Enterprise experience is preferred
  • Proven track record in both brand-building and customer programs to support a growing company
  • Working in or with a high technology marketing department with an understanding of B2B buying processes

At Medallia, we don’t just accept difference - we celebrate it and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. Equal opportunity and consideration are afforded to all qualified applicants and employees. We won't unlawfully discriminate on the basis of gender identity or expression, race, ethnicity, religion, national origin, age, sex, marital status, physical or mental disability, Veteran status, sexual orientation, and any other category protected by law.

Medallia is committed to working with and providing reasonable accommodation to applicants with disabilities in accordance with the American Disabilities Act and state disability laws.

Meet Some of Medallia's Employees

Natalie N.

Sales Development Representative

Natalie works on the Inside Sales Team to find new customers interested in partnering with Medallia. She helps these partners improve customer experience at their respective companies.

Shwetha S.

Senior Manager, Implementations

Shwetha works with a portfolio of Medallia clients to design and implement the best customer experience programs. She works to maximize client results and make a real change in their customer experiences.

Back to top