PR Manager

Do you thrive on creating innovative publicity ideas and developing relationships with journalists and editors? Do you consider yourself resourceful, determined, a strong and convincing writer, and a social butterfly?

As PR Manager, you’re a critical liaison and ambassador between MealPal and the press, with the mission to grow MealPal’s visibility in the market and enhance its differentiation from competitors. You inherently understand what makes a story appealing to specific publications and know how to crisply tell our story to editors and writers.

Responsibilities:

  • Lead day-to-day PR and collaborate with internal teams (marketing, sales, product, creative) to develop ideas and execute PR campaigns.
  • Conceptualize and develop written materials, including press releases, statements, briefing materials, pitch letters, media Q+As, and other documents.
  • Brainstorm and implement creative tactics that help elevate consumer-focused storylines.
  • Build relationships with key and diverse industry reporters and influencers across food and technology segments to communicate MealPal’s positioning.
  • Consistently pitch and grow steady earned media placements across all media channels (online, print, TV, radio), and track all performance metrics (impressions, referral clicks, etc).
  • Manage incoming media requests and interviews, ensuring prompt follow-up.
  • Support product and market launches to ensure the optimal media relations and brand positioning for all events.

Requirements:

  • 3-4+ years of PR experience in business, tech, or consumer/lifestyle industries
  • Superb written and verbal communications skills
  • Creative storytelling ability and proven experience in creating and executing successful consumer-driven PR campaigns
  • Can-do attitude; crazy hustle; ability to get things done; entrepreneurial mind-set.
  • Highly organized and detail-oriented

Nice to Haves:

  • Strong existing relationships with a diverse set of reporters, especially those who cover food/culinary trends and food business
  • Prior experience working in a small startup environment or food company.
  • Prior experience working with direct response or subscription-based services.

Compensation:

  • Competitive base salary
  • Meaningful equity and the opportunity to build something
  • Health benefits, paid vacation, and free lunch
  • Opportunity to work with a smart, passionate team

Perks:

  • Free lunch every day.  All employees receive a complimentary MealPal account.
  • Health Insurance (Medical, Vision, Dental).
  • Competitive compensation and equity packages.
  • Fully-stocked kitchen with every snack you can imagine.
  • Monthly team social outings and events.
  • Working with a group of supremely talented and dedicated folks across every discipline.

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