Digital Marketing Operations Expert

Qualifications

  • Bachelor's degree, preferably in marketing; advanced degree preferred
  • 5 to 10 years' experience executing and/or leading digital marketing programs for digital agencies or client marketing
  • Deep understanding of how to use digital marketing channels, techniques, and operating models (e.g., org, processes, capabilities, client/agency engagement)
  • Deep understanding of the digital marketing and advertising technology ecosystem
  • Ability to plan, lead, and execute campaigns and programs across digital media (including programmatic), search, email, marketing automation, content marketing, personalization, social media, and mobile
  • Experience using ad tech and marketing tech platforms (e.g., ad server, tag management, search bid management, DMP, DSP, web analytics, attribution, social media management)
  • Experience with digital analytics techniques and technologies (e.g., Omniture, attribution platforms, marketing data marts)
  • Understanding of the digital agency landscape
  • Ability to assess and optimize processes, standards, governance, marketing organization structure
  • Proven record of leadership in a work setting and/or through extracurricular activities
  • Ability to work collaboratively in a team environment
  • Ability to work effectively with people at all levels in an organization
  • Skills to communicate complex ideas effectively in English and local language(s)

Who You'll Work With

McKinsey & Company is one of the world's premiere management consulting firms with over 10,000 consultants across 100+ locations in over 60 countries. The Firm provides a full spectrum of consulting services primarily to large corporations but also to governments, international institutions, and non-profit organizations. These organizations include 100 of the top 150 global companies, touching every major industry.

The Marketing & Sales Practice strives to help client in both consumer and business-to-business environments on a wide variety of marketing and sales topics. The mission of this practice is to help clients achieve marketing-driven profit growth. Our clients benefit from our experience in core areas of marketing such as branding, customer insights, marketing ROI, digital marketing, CLM pricing, and sales and channel management.

What You'll Do

Digital Marketing Operations Experts are dedicated to working with client teams to assess, strategize, and implement data, analytics, and marketing technology solutions to solve our clients' business problems. Digital Marketing Operations Experts assist our clients by providing a distinctive level of subject matter expertise around how to execute and activate digital marketing strategies for customer acquisition, customer engagement, and personalization.


Meet Some of McKinsey's Employees

Danielle B.

Partner

Danielle is one of the leaders of McKinsey’s business with retail and consumer clients. She oversees client projects and helps her teams and her clients utilize McKinsey’s resources.

Fope F.

Senior Associate

Fope helps lead a small team that works for McKinsey clients, helping them address business challenges and strategic questions. Though based in the NYC office, she travels frequently so she can be in-person with her clients.


Back to top