VP Digital Engagement

VICE PRESIDENT, DIGITAL ENGAGEMENT

Mattel, Inc. is the #1 toy manufacturer in the world that houses iconic brands such as Barbie, Hot Wheels and Fisher Price. Not only are we an IP driven company, we also partner with the best entertainment properties in the industry. We are seeking a Vice President of Digital Engagement to lead our global strategic digital marketing efforts. We're looking for someone who can bring an innovative approach to the space and create a vision to elevate and enhance our premium brand content to engage kid and parent audiences alike.

The Vice President will have direct responsibility over all digital marketing levers surrounding Social, Influencer and YouTube Strategy as well as Creative Development for these platforms. The team has direct impact on the US market and works closely with global commercial partners on digital playbooks. Your key partners include US Media & Marketing, the Global Brand Team, Global Commercial teams and Global Business Insights.

Ready to play with the most iconic toy brands in the industry?

Key Responsibilities:

  • Create vision and strategy of Digital Engagement Group across the globe, while providing digital thought leadership and advocacy to the organization focusing on top of funnel engagement with a retail conversion mindset
  • Proactively engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies
  • Partner closely with the global media team to strategize paid media plans with the highest ROI
  • Socialize digital growth strategies and investments, communicating regularly across divisions and with executive leadership
  • Implement data driven KPI briefing and tracking to influence strategy with Brand partners. Leverage Global Business Insights team to ensure digital analytics are shared across teams.
  • Collaborate with Brand partners when translating global to regional strategies and executions
  • Deliver premium content and campaigns that align with the company's long-term goals
  • Manage relationships with external agencies, creators and partners, advocating the best path forward for the company and our brands
  • Maintain awareness of brand health across markets
  • Foster a culture of engagement and collaboration across divisions while continuing the momentum of the team
  • Be the digital champion of Social, YouTube, Influencer for the organization

Zip Code
90245

Posting Title
Vice President, Digital Engagement
Experience, Education & Skills:

Essential Skills:
  • Highly advanced knowledge of YouTube, Instagram, Facebook while continuing education of other platforms to further our brand goals
  • Proven ability to utilize YouTube to elevate brand relevance and capture audiences
  • Proven ability working with Development and Production teams to concept and deliver compelling short-form content series.
  • Ability to exert personal influence, build relationships, and collaborate effectively with key internal / external stakeholders along with selling investments to all levels of leadership, including the CEO
  • Ability to make consistently sound judgments
  • Proven record developing teams, coaching individuals and recruiting a high performing team
  • Key strength in data-driven analytics & paid media acumen
  • Strong financial acumen
  • Ideally 14+ years' related digital marketing experience in Consumer-Packaged Goods, luxury brands, family entertainment or agency

Bonus Credentials:
  • MBA or equivalent advanced degree
  • Experience creating and marketing content for Kids and Families
  • Experience with CPG or Retail business models

The position is based in El Segundo, CA.

What It's Like to Work Here:
Mattel is passionate about the employee experience. We offer flexible work schedules, unlimited paid time off, and an impressive compensation and benefits package because our employees are at their best when they're recognized, rewarded, and empowered to drive their own Mattel journey. There are endless opportunities to grow here, and employees benefit from a strong focus on career development, open access to senior leadership, and on-site and online training. We're a family-friendly, inclusive, purpose-driven company that provides ample time and unique opportunities to give back. Click here to learn more.


Job Type
Regular

Job Category
DIGITAL, Marketing
ABOUT US

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity) }
Company

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.


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