Manager Influencer Marketing

    • El Segundo, CA

The Opportunity:

The Manager, Influencer Marketing within Mattel's Digital Engagement Group will be responsible for the day-to-day management of paid and earned influencer campaigns across Mattel's portfolio of iconic brands, including Barbie, Hot Wheels, Fisher Price, Thomas and Friends, and Mattel Games in El Segundo, CA. This position will run end-to-end campaigns from campaign briefing through influencer selection and campaign execution and measurement.

Ideally weare looking for candidates that have action figures and/or games experience.

KEY RESPONSIBILITIES:

  • Manages all aspects of influencer campaign design, execution and measurement on YouTube and other social platforms
  • Align with cross-functional teams to build influencer activations that meet desired marketing objectives
  • Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs
  • Ensure final creative and integrations are consistent with the brand brief and meet legal standards
  • Compile, analyze and interpret data to optimize execution and report on campaign performance
  • Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)


Zip Code
90245

Posting Title
Manager Influencer Marketing

What We're Looking For:
What We're Looking For:
  • Bachelor's Degree
  • 6+ years in an influencer marketing, media or PR role, with a focus on digital platforms
  • Significant YouTube knowledge across content, influencers and media products
  • Critical thinking and ability to quickly assess opportunities and challenges
  • Ability to set long-term strategy, clear goals, and KPIs
  • Excellent organization and communication skills
  • Experience being a team player collaborating across departments
  • Ability to manage multiple projects simultaneously and prioritize demands
  • Strong people skills and ability to effectively manage conflict
  • Self-direction and an ability to manage ambiguity
  • Existing relationships with influencers and creators in the kids and family category preferred
  • Understanding of COPPA guidelines and FTC guidelines. Experience with kids and/or parents is a plus
  • Knowledge of digital analytics platforms including Tubular Labs preferred




Job Type
Regular

Job Category
Marketing
ABOUT US

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer
(minorities/female/veterans/individuals with disabilities/sexual orientation/gender identity) }
Company

Mattel is a leading global children's entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world's leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential.

Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

Mattel Company Image


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