Vice President, Area Marketing
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Vice President, Area Marketing
VP Area Marketing & Communication, UKINB
•The role is responsible for leading the marketing and communications organisation for the division, contributing to divisional and major market strategy and supporting the delivery of results.
•Geographic remit includes 10 markets within the biggest division UKINB (by revenue) globally, including one of the most sophisticated payments and advertising markets globally, UK.
•Responsible for brand and consumer marketing, PR and internal and external communications, sponsorships and partnerships including properties contracted and leveraged in market, customer marketing including issuer and merchants, product marketing and accountability for marketing and communications for the Pay by Bank App business.
•Sets divisional and major market marketing strategies, leading a group of subject matter experts at VP and Director level across brand & advertising, PR & communications, customer marketing, product marketing, sponsorships etc., to drive an integrated approach aligning with business priorities to deliver against company objectives.
•Sets budget strategies for A&M, CDF and contra, for the division including allocation, prioritisation, optimisation, compliance and general oversight. Makes decisions and adjustments throughout the year according to changing priorities and performance.
•Plays a critical role in the matrix organisation driving through divisional and major market objectives while supporting global marketing and communications strategy and product priorities.
•Experience operating in sophisticated advertising and media markets.
•Due to importance of the UK market within the region and globally, plays a key role in informing and consulting on Europe and global marketing and communications strategies and programmes often responsible to represent Europe in global programmes.
•Identifies the need for and initiates and sponsors projects on behalf of several countries, appointing project leaders guiding and coaching the delivery across complex stakeholder environments, with multiple cross functional work streams, and overseeing the planning and budgeting process.
•Provides leadership to all Mastercard marketing and communications teams in and outside of the division, cross functional teams extending beyond marketing, provides direction and guidance on steerco's, and externally with agency leadership teams and account/support teams working on the Mastercard business.
•Plays a critical role building relationships and partnering with other parts of the organisation in support of meeting business objectives and championing the needs of the division to secure the appropriate resources and support.
•Commercially oversees divisional sponsorship contract negotiations with ultimate accountability for delivery of a third of the sponsorships assets in Europe.
•Customer facing and responsible to drive the marketing value proposition including attendance and speaking at events, customer executive steercos and contributing to RFPs.
•Plays a role in the marketing and advertising industry to position Mastercard as a leading global brand.
•Proven track record leading marketing and communications organisations across multiple markets to establish and execute integrated marketing and communications strategies aligned to business goals and objectives.
•Proven ability in building and strengthening collaborative relationships with global Marketing counterparts and representing the voice of the division and local market.
•Significant experience and proven success in one or more marketing families, with extensive experience in three or more marketing families, including PR and communications, B2B and Consumer Marketing.
•Proven track record of major contract negotiation driving to win/win and or sound commercial success aligning marketing and communications with the business.
•Experience engaging at C-suite level within both own organisation and customer/partner organisations.
•Experience operating in an organisation where the customer is B2B but the brand is also B2C.
•Strength in building partnerships and relationships with proven ability to influence.
•Ability to operate with agility and be comfortable to carve out strategy where there is ambiguity.
•Clear experience in empowering teams to take thoughtful risks using every experience as a growth opportunity to drive a culture of innovation and growth.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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