Senior Analyst - Managed Services
Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Senior Analyst - Managed Services
Overview & Role
•Mastercard Advisors, the professional consulting services arm of Mastercard, provides payments-focused consulting, marketing, information and risk management services to financial institutions and merchants worldwide. Within Advisors, Managed Services offers marketing and communication services to develop and enhance the relationship of our clients with their customers
•The Senior Specialist, Direct Marketing position based in Mexico is responsible for leading the execution of marketing consulting and execution engagements for our clients in Mexico
oDo you have a passion for communicating digitally with customers?
oCan you leverage consumer and behavioral data to design the best communications strategy?
oCan you execute creatively digital campaigns while analyzing and measuring accurately the results?
oDo you want to be part of a team that is driving cutting-edge digital solutions to stimulate customer behavior?
The scope of the responsibilities includes, but is not limited to:
Supports delivery of marketing solutions and excellent quality executions in a timely and efficient manner.
Leads, influences and delivers the digital marketing agenda internally and with partners across all key marketing strategies and initiatives to achieve key business objectives and strong returns of marketing investments.
Initiates ideas, designs and implements marketing initiatives with external agencies, banks and/or partners
Supports execution of end-to-end digital marketing which includes: analytical review of media strategies and plans, troubleshoots and works with partners to propose successful results-driven digital marketing strategies.
Hones-in on trends and insights and proposes innovative and strategic digital marketing solutions that drive value and results
Leverages, interprets and analyzes data and insights to plan and implement marketing initiatives
Coordinates with internal and external parties to process payments and to ensure timely submission for financials through Mastercard's core systems
Interact with the Global team to identify best practices to execute a branded, standardized global approach to custom and turnkey marketing while adapting to local needs.
Partner with Marketing and Product teams in LAC to identify ways to integrate assets and capabilities.
Education, Qualifications and Experience
All About You
Bachelor's degree. MBA Preferred
Digital marketing knowledge and experience is a must, including excellent knowledge of latest digital marketing trends
Experience required at driving results-oriented, fact-based marketing campaigns at financial institutions and/or industries with similar mechanics
Experience required in the following digital channels/methods: Digital acquisition (email, sms, social media, web and app-based), Digital engagement (email, sms, social media, web and app-based, social listening, geo-location, beacons), Omni-media engagement journeys (Offline to Digital, Digital to Offline, Contactability Optimization); Digital Call-to-Action (Click to: call, URL, SMS, Map, Calendar, Coupon, etc.)Application of analytics and metrics to drive and measure the success of marketing campaigns
Experience in data-based A/B testing and test and learn methodologies preferred
Strong P&L management is a must
Contract negotiation and agency management experience
Ability to work on independently on multiple projects simultaneously and deal with ambiguity
Excellent relationship skills to interact with partners, clients and other internal areas
Travel required for project delivery
Fluent English required
Directly Reports To: Michelle Romo, Managed Services Market Lead Geo North
Direct Reports: None
Location: Mexico City office, Mexico
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
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