Director, Area Marketing
Who is Mastercard?
We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless ®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.
Director, Area Marketing
•Demonstrate strategic ability to define local Marketing strategies thru direct contributors, including advertising, promotions, sponsorships, market research, etc., to align with business priorities and deliver against company objectives
•Integrates multiple business factors (long-term and short-term impacts and consequences) to develop differentiating strategies which grow and enhance the business.
•Leads projects on behalf of several countries, including own country, balancing needs of stakeholders and managing multiple work streams
•Develops metrics and specifications to track program performance, measures program performance, and makes recommendations based on results
•Translates high-level direction into desired specifications for MasterCard marketing staff or agency staff for production/delivery of promotional marketing materials, including print, electronic, direct mail and call center promotions
•Oversees parts of the local Marketing budget to ensure that all campaigns, programs, and activities are within allocated budget
•Serves as a role model for developing talent by being personally involved in planning for organizational talent needs and by supporting the development of employees and peers.
•Leads a group/team, effectively delivers guidance and ensures compliance to goal setting and performance appraisal processes, identifies and coaches top talent within own team.
•Demonstrated success in building integrated marketing plans that leveraged synergies between marketing channels
•Demonstrated ability in establishing collaborative relationships with global Marketing counterparts and representing the voice of the local market
•Extensive experience and demonstrated success in one marketing family, with additional experience in two to three marketing families, including B2B or Consumer Marketing
•Experience working in multiple areas of the Marketing function
•Experience in supervising, coaching, and motivating marketing teams
•Led complex cross-functional projects locally
•Demonstrated success in delivering results on multiple projects, setting priorities and meeting deadlines in a fast-paced environment
•Demonstrated ability to build relationships with external stakeholders at the local level
• Integrated Marketing and Communications - Advanced
• Program Execution and Optimization - Advanced
• Research and Insights - Advanced
• Customer Relationship Management - Advanced
• Business Acumen - Advanced
• Commercial Focus - Advanced
• Future Focus - Advanced
• Global Perspective - Advanced
• Innovation and Thought Leadership - Intermediate
• People Leadership - Intermediate
• Personal Influence / Negotiation - Intermediate
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
Meet Some of Mastercard's Employees
VP, Product Development & Innovation
Charlotte and the ACH Payments Team focus on the strategy, development, and commercialization of new products leveraging real-time payments technology. The team was formed in light of Mastercard’s entry into the real-time payments space and acquisition of the UK-based company Vocalink.
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