Marketing: Director of Marketing

The Details

Mashable is seeking a Director of Marketing to join our rapidly growing team. We are in search of a driven, creative, and strategic marketer who is passionate about building an iconic brand and telling stories. This ideal candidate will be an execution-oriented digital and television marketing professional. This position will serve as the brand guardian and storyteller, responsible for cultivating and maintaining our brand across B2C and B2B audiences. The Director of Marketing will be responsible for all branding across web, TV, distributed platforms, and IRL, owning the brand voice, brand assets and market position. She/he will build and update all brand collateral to support our consumer branding as well as sales efforts and tentpole events. She/he also will work closely with our Communications and Experiential teams, as well as other groups across the company, to ensure we’re represented at relevant industry events and in market. This position is based in our New York headquarters and reports directly to the SVP of Marketing.

The Day to Day

  • In conjunction with internal marketing counterparts and senior executives, develop, manage and track a well-integrated and multi-platform marketing strategy for the Mashable brand to continue to grow its global presence and audience
  • Collaborate with internal marketing counterparts and senior executives to develop a consistent voice and message across all divisions and regions of the company
  • Facilitate and manage media and brand partnerships with industry organizations and strategic consumer events in order to drive awareness of the Mashable brand both domestically and internationally
  • Work closely with Mashable creatives to design and implement the Mashable brand identity across all materials, both digital and physical, including but not limited to consumer marketing materials, sales collateral, corporate website and brand kit 
  • Collaborate with sales and business development to ensure all external branding of Mashable is consistent with partners 
  • Partner with Director of Communications on all announcements and product and partnership releases
  • Partner with Director of Experiential on all Mashable branded and sponsored events
  • Understand the Mashable audience and various stakeholders including but not limited to our board of directors, investors and business partners
  • Have superior networking abilities to make sure Mashable always has a seat at the right tables
  • Understand broader industry trends and work with the SVP of Marketing and the Leadership team to help identify and prioritize audience and stakeholder needs

Must Haves

  • Bachelor’s degree in Marketing or a related field
  • Minimum 6 years of marketing experience preferably in digital media or television
  • Proven track record as player/coach - both providing thought leadership and insights while supporting corporate strategic objectives and rolling up your sleeves
  • Thorough understanding of brand and consumer marketing
  • The ability to own and drive project schedules from start to finish, including managing peers and individuals senior to you
  • Excellent relationship management skills and the ability to build a community of advocates
  • Excellent presentation, written and communication skills
  • In-depth knowledge of the media landscape
  • Independent and self-motivated 
  • Ability to work in a collaborative environment
  • Knowledge or relevant marketing tools and platforms
  • Understanding of design and aesthetics
  • Ability to be flexible with work hours in a fast paced environment
  • Comfortable working with senior level leaders and executives on a regular basis

About Mashable

Mashable is a media and entertainment company for superfans. We're not for the casually curious. Our proprietary Velocity technology suite gives us the unique ability to combine creativity with data. Our entertainment series and editorial coverage are smart, clever, ambitious, in-depth and first. We devour culture and tech. Our ideas shape the future and we speak to new influencers -- the early adopters who obsess with us around the globe. We deliver nearly 2 billion content views a month, with more than 70 million monthly unique visitors across platforms.


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