Audience & Growth: Audience Development Manager

The Details

Mashable is seeking a talented Audience Development Manager with an exceptional understanding of social media, paid media, and data. This role will be pivotable in helping shape Mashable’s growth and expansion strategy across multiple platforms. The ideal candidate will have deep experience with analytics tools such as Google Analytics, Omniture and Facebook Insights and will be well versed in various forms of content distribution (i.e. paid media, newsletters, etc). This position offers a unique opportunity to play a key role in designing and informing Mashable’s growth strategy for the coming years.

The Day to Day 

  • Determine the best opportunities for Mashable to reach new audiences and new platforms in a shifting online media landscape
  • Use paid media to drive engagement and viewership for branded and editorial content
  • Determine ways to amplify and adapt our best work to multiple platforms
  • Expand Mashable’s distribution strategy to multiple new and emerging platforms
  • Analyze and grow viewership across Mashable.com and it’s various platforms
  • Work with internal teams to identify business needs and help develop solutions
  • Provide reporting and insight for our advertiser campaigns

Must Haves

  • 3-4 years of digital media experience
  • Solid Proficiency with analytics tools and software (Google Analytics, Facebook Insights etc)
  • Excellence with Excel
  • Understanding of data visualization techniques (i.e. how/when to use scatterplot)
  • Expert knowledge in the various forms of content distribution (paid media, newsletters, social media, etc)
  • Solid understanding of the complex web ecosystems, best practices and applying this knowledge to their work
  • Proficiency with web-based business applications (Google Docs, relationship and workflow management software)
  • Outstanding communication, interpersonal, and problem-solving skills
  • Fluency in major social media networks and an active presence on them
  • Strong multi-tasking and attention to detail
  • Ability to change direction and operate in a fast-paced environment
  • Ability to work independently and an understanding of how and when to be proactive
  • Sense of humor, positive attitude, and passion for social media

About Mashable

Mashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.


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