Senior Product Marketing Manager, Photoshop

    • San Francisco, CA

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge

We're looking for a product marketing and strategy leader to grow the professional artists and designers who trust Adobe Photoshop to bring their creative vision to life. You will define the marketing, sales, and product strategy for the Photoshop brand that has set the creative imaging industry standard for 30 years. Join a team of product marketers and strategists who work with product managers daily to market our products and services to digital artists, photographers, and designers everywhere!

What You'll Do

  • Define the customer opportunity to help creative professionals and aspiring creators express their ideas and achieve their goals with our products and services
  • Define the business opportunity and marketing plan to capture the value at stake in market based on rigorous analysis (e.g. TAM, market share, competition, pricing, route to market, geographic areas of focus)
  • Analyze multiple alternatives to unlock new markets (e.g. new products or services, pricing and packaging, channels)
  • Define the partnership strategy to win in market with our value chain
  • Drive our three-year planning process with product, marketing, and sales executives as we write the investment plan to grow our business
  • Monitor the performance and health of the business with our senior leadership team as we assess the experience of customers at the heart of our operating model

Desired Skills and Experience


  • Impact. A distinctive track record of impact in product marketing and strategy decisions based on your recommendations.
  • Trust. Professional experience and insights to advise product and sales leaders based on a deep understanding of audiences, products, channels, and value chain.
  • Excellent storyteller and communicator. The gift to tell a powerful and simple story to senior executives, technical leaders, and marketers across a range of complex issues with the quiet confidence of a wealth of evidence in your back pocket.
  • Results oriented and data driven. Demonstrates superior analytical skills to identify, analyze, and use data to inform a recommendation. Partners with market researchers, product managers, and sales leaders to seek out data to validate ideas and demonstrates the courage to challenge our plan based on new information.
  • Demonstrated ability to partner with product management and go to market teams to define and implement new programs and investments to achieve our business goals.


  • Product and marketing strategy experience in a consumer or commercial end user technology (internet, SaaS, hardware), consumer packaged goods, or professional services business
  • Management consulting experience preferred
  • Experience with Adobe Creative Cloud services

What You'll Need to Succeed

  • Passion for creativity and empowering the creator in all of us
  • A healthy balance of confidence and humility in the face of ambiguity
  • Executive presence and excellent communication skills
  • Strong relationship building and influence skills across functions
  • Capability to identify problems without precedent and bias for action to address them


San Francisco, San Jose, or Seattle

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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