Senior Product Marketing Manager, Creative Imaging

    • San Francisco, CA

Our Company


Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Challenge


We're looking for an outstanding teammate to help accelerate our already substantial Creative Imaging business. You will help drive the go-to-market strategy, marketing, and product strategy for Adobe's flagship Photoshop brand. Help us build a team of the most passionate and creative product marketers and strategists in Silicon Valley!

What You'll Do

  • Help to define the target audiences, building a deep understanding of, and compassion with, our audience of creative individuals. Crisply define key attributes, motivations, and trends to provide messaging and positioning to communicate across partner teams.
  • Contribute to Adobe's business and market strategy in this space, including TAM, share, competition, pricing, route to market, and geographic areas of focus.
  • Partner closely with Product Management to figure out optimal product strategy that will increase customer satisfaction and help to drive engagement and deliver truly amazing customer experiences
  • Ensure the strategy is working by monitoring critical metrics, holding partner teams accountable for their piece of the puzzle, and ensuring that all pieces ladder up to the most effective path to the goals of member acquisition, conversion, and engagement.

Desired Skills and Experience

Required:

  • Proven history of building conviction and a strong point of view, built on a deep understanding of audiences, markets, products and competitive landscapes.
  • Excellent storyteller and communicator. Ability to distill complex issues down to a simple story and communicate to executive audiences, technical partners, and marketing partners. Proven ability to tell a simple and clear story, with a wealth of evidence and details as a backdrop to pull from when needed- without overcomplicating the story.
  • Demonstrated ability to build partnerships with critical teams including Product Management, Campaign Marketing, PR, and Program/Project Management.
  • Extremely results oriented and data driven. Must have impeccable analytical skills and an ability to quickly turn data into actionable insights. Excellent at quickly digesting new data, including test results, and guiding strategies based on these insights.

Ideal:

  • Experience in driving in a consumer internet or SaaS business
  • Experience launching and growing industry-leading mobile applications, including solid familiarity with iOS and Android platforms and best practices for marketing in app stores and with partner channels to drive growth.
  • Experience with the Creative Cloud tools and services

What You'll Need to Succeed

  • Passion about creativity. Ideally, you're a user of one of Adobe's industry leading apps
  • Executive presence and excellent communication skills
  • Can influence peers especially in product management and corporate marketing, senior execs and regional leaders
  • Ability to adapt to ambiguous situations, proactively identify problems, solutions, and takes action to address them

Location:


San Francisco or San Jose

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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