Senior Marketing Manager

    • San Jose, CA

As a key marketer on the Document Cloud Marketing team passionate about the small business segment, you will the drive strategies for our fast-growing Adobe Sign business. You will work to identify and unlock new levers and initiatives to significantly scale our e-signature solution, and impact short-term and long-term growth. You will use customer and competitive insights to define new areas of opportunities. Working closely with the Product teams to help shape the product roadmap and priorities. You'll partner closely with campaign and go-to-market execution teams on translating strategies into marketing executions and impactful campaigns.

As a top-tier marketer, you have deep customer empathy for the small business customer, are data driven, and proficient in marketing channels and frameworks. You demonstrate a strong bias towards action and can effectively navigate through a highly matrixed organization. You excel at building relationships and credibility across diverse groups, are a self-starter with strong initiative. You have excellent verbal and written communications and can motivate peers and teams.

Responsibilities

  • Own and drive Adobe Sign the marketing strategy for the small business segment
  • Define test and learn strategies and build pipeline of test to scale the business
  • Develop compelling value proposition messaging for our core target segment to convince them to try and buy our software
  • Partner across Marketing, Sales, Finance, Product and analytics teams to define programs and strategic priorities and lead communication and rollout
  • Own and drive key KPIs, track and work with analytics to manage the dashboard
  • Collaborate with Campaign Marketing Teams, GTM execution teams, and central marketing teams to translate strategies in to in-quarter executions
  • GTM Strategy point of contact for regions and business partners
  • Collaborate with Analytics teams to understand trends in the business and develop insights that translate into actionable recommendations for growth
  • Understand trial strategies, promotion pricing, lineup and mix

Requirements:

  • BS/BA with 8+ years of marketing experience, technology company and SaaS experience preferred
  • Data driven, with a strong test and learn attitude and ability to think out of the box to determine new areas of growth opportunities
  • Strong bias towards action
  • Customer-first orientation, with experience with SMB preferred
  • Proficient in market research and how to utilize research and data to inform marketing strategies
  • Demonstrated success in multifaceted and highly matrixed environments
  • Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives
  • Strong ability to frame issues, drive appropriate analyses, and make clear, actionable recommendations
  • Outstanding analytical, verbal, and written communication skills
  • Excellent program management skills
  • Highly collaborative work style
  • Global cultural awareness and experience with global teams


At Adobe, you will be immersed in an outstanding work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our outstanding Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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