Senior Lifecycle Marketing Manager, XD

    • San Francisco, CA

As the Lifecycle Marketing lead for Creative Cloud Design and UX portfolio of products, you'll lead the strategy, planning, and execution for Lifecycle initiatives. A top priority will be to grow and engage the audience for Adobe XD - Adobe's flagship all-in-one solution for UX designers. We're looking for someone who is passionate about growing new products, transforming the way designers create, and working in an environment that promotes quality, creativity, and opportunity.

In this highly visible role, you'll focus on creating innovative lifecycle marketing programs that translate business goals into engaging customer experiences within an analytic framework. You'll be accountable for marketing channels including email, in-product surfaces, and push notifications. In addition, you will collaborate on broader cross-functional campaigns and experiments with Growth Marketing, Product Marketing, Campaign Marketing, Go to Market Business Unit, Display, Search, and Web teams.

Responsibilities

  • Turn business goals and priorities into quarterly and annual marketing plans, gaining consensus across the organization
  • Build positive relationships with key business partners across Adobe, ranging from marketing peers to senior leadership
  • Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and revenue impact
  • Establish a measurement framework in partnership with our analytics team, refining success metrics and inputs that show impact of our programs
  • Set revenue and engagement targets for your programs and closely monitor performance, taking action on gaps or roadblocks
  • Build weekly, monthly and quarterly reports that quantify impact, identify trends, and encapsulate key initiatives
  • Prioritize opportunities within segment and work with peers to establish an impact based framework when sharing resources

Skills

  • Intermediate to advanced personalization and email marketing experience, with the ability to learn new technologies, products, or systems quickly
  • In-depth knowledge of the UX design landscape and Adobe's Creative Cloud products and other design tools
  • Strong analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action
  • Ability to work optimally within a team in a fast-paced environment
  • Ability to thrive in a growth environment while prioritizing tasks and meeting deadlines
  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail
  • Ability to navigate a matrixed organization and represent team with integrity, professionalism and self-sufficiency

Experience

  • 7+ years of experience, MBA or BA/BS degree
  • Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model
  • Extensive experience in email or performance marketing with an emphasis on personalization and experimentation


At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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