Senior Go-to-Market Manager, Creative Cloud SMB

The Challenge

As a member of the Digital Media Go-to-Market team you will drive the strategy and go-to-market execution that delivers growth and sales success for Creative Cloud within the SMB (small and medium business) segment. The Creative Cloud SMB business is a more than $2.1B business and you will be able to create impact on a large scale. Your knowledge of the SMB customer segment, coupled with your proven experience in online, direct, and indirect subscription sales will serve you well as you partner with Marketing, Sales, Analytics, Finance, Operations and Product teams to lead complex, cross-functional initiatives that result in improved customer experiences and increased new customer acquisition.

Reporting to the Worldwide SMB GTM Leader, you will be turning long-term business strategies into successful customer activations and managing cross-functional execution E2E. Your work will focus on Adobe's growing SMB customer bases, using data and market insights to find the best ways to engage with customers, increase their share of wallet, and ensure they remain lifelong Adobe customers.

To do this, you will take a customer-first approach and become an expert in the day to day life of an Adobe customer. The ideal candidate should have experience working in an environment that is fast-paced, large and complex, with demonstrated success in managing the strategy and execution of cross-functional initiatives. Areas of specialty should include digital marketing practices, subscription acquisition, and direct and indirect route to market sales models.

The GTM organization ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning company priorities with strong day-to-day operations and help evolve early stage ideas into future-growth initiatives. We are instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. Team members are strategic and analytical, have strong E2E project management skills, and a pragmatic sense for how to get things done quickly.

What You'll Do

Develop the strategy and go-to-market plans to drive new customer demand, including focusing on acquiring net new SMB customers, upselling existing Creative Cloud customers to our SMB offering, and cross-selling to Adobe customers not using Creative Cloud.

Partner with Marketing, Sales, Operations, Analytics, and Product teams to develop and execute GTM business plans including lead generation, marketing, sales plays, and sales enablement that deliver quarterly and yearly sales goals

Work with analytics on the use of data-driven business models to optimize acquisition funnels across all direct (Web, Phone, Chat) and indirect (reseller) routes to market

Drive cross-functional efforts to execute on actions that drive customer acquisition, measuring outcomes and course-correcting when necessary. Work with global teams to drive results.

Partner with Marketing teams to establish and operate campaign frameworks that deliver best in class customer acquisition

Obsess over all try and buy customer experience journeys, identify opportunities for improvement and drive cross-functional teams to deliver

Develop and maintain deep understanding of the customer segment and provide insights back to Product teams that result in improved product capabilities and experiences.

What You need to Succeed

Strong experience leading cross-functional multidisciplinary teams to launch high-impact business initiatives. Extensive experience managing complex projects to completion.

A proven ability to rally teams and influence at all levels. Ability to influence teams that do not report to you

Extraordinary communication skills, both verbal and written, at all levels. Ability to tell data driven stories in a clear and concise narrative.

Ability to project confidence and leadership in fronts of peers and executives. Collaborative work style and team player.

Customer-first orientation, with global experience working with the SMB customer segment.

Demonstrated leadership success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting priorities.

BS/BA with 5+ years marketing, software, high tech, or management consulting experience. M.B.A. - a plus.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.


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