Product Marketing Specialist
- Austin, TX
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The Product Marketing Specialist (PMM) is responsible for the marketing content strategy and go-to-market initiatives for a core Magento product area. The role will focus on building and managing strong messaging for Marketing and IT buyers and System Integrator partners, engaging with technical audiences to evangelize product capabilities, enabling field teams to position and promote them, and partnering with corporate marketing to target the right buyers and influencers.
This includes working with our engineering and product team to deeply understand the products capabilities and value for our targeted markets and influence the product development for the targeted use case experiences. The PMM will also conduct market research to influence product direction and roadmap, go-to-market programs and business decisions. Using this information and knowledge the PMM will develop key messages and value propositions and drive creation of collateral to drive marketing and sales activities. As a senior member of the team, the PMM will take an active role in ensuring the product meets revenue targets and strategic goals. The position will report to Director of Product Marketing, SMB Commerce.
What you'll do
Lead the effort to build content from Industry research and first part research
Own global content taxonomy and organization on our internal facing tools
Develop the core positioning and messaging as needed
Define and implement go-to-market plans in collaboration with global marketing, partners, success, services, and sales teams to drive demand, customer adoption and success
Take responsibility for results and closely monitor key success metrics including customer acquisition effectiveness, win rates, and customer renewal
Develop and partner to create solution-oriented content to build awareness and support demand generation and sales, including collateral, web site content, videos, webinar and press releases, and customer communications
Brief and train field staff and partners during regular sales meetings and webinars
Conduct market research to understand industry trends and identify opportunities
What you need to succeed
3+ years of experience
Bachelor's Degree in Marketing or related field
Strong analytical skills and attention to detail, while staying focused on the big picture
Excellent written and verbal communication skills; ability to influence and communicate with credibility and confidence
Experience working cross-functionality with international and diverse teams: PR, Creative Services, Corporate Marketing, Product Management and Engineering
Fast-learner, with a positive attitude and willingness to try new things
Ability to multi-task in a fast-paced environment
Required travel up to 25%
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
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