Global Optimization Leader

    • San Jose, CA

Our Company


Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver outstanding digital experiences. We're passionate about empowering people to create breathtaking and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences.

The Challenge


We're looking for an experienced leader to bring world-class optimization approaches to our industry-leading Non-Genuine Conversion Programs, focused on the substantial base of users who believe they have genuine Adobe products but unfortunately do not. This requires a focus on the psychology of this customer engagement and journey, optimization of the experience, and the building of an end-to-end funnel that transitions the customer while maintaining a positive brand perception of Adobe. For the right leader, it is a fascinating challenge that will demonstrate the best you are and can be, while on a hardworking and encouraging team that is innovative, ambitious, and used to achieving the perceived impossible.

Who We Are


We are the Fraud Prevention and NonGenuine Conversion Team, which might not seem core to the Adobe business but we are, largely due to the business impact and opportunity that fraud and nongen conversion represent. We are a team that functions almost as a "startup" within Adobe, with exceptional collaborating, influence, and integration across all aspects of Adobe's business. We have consistently grown this business by >250% every year for 4 years, and are looking to continue this trajectory by adding another key leader that brings deep expertise in the area of customer journey, associated psychology, approaches and tools, and ways of driving that compliment what we have, while taking us to the next level.

The Role:


The creative and document world runs on Adobe applications. Your role will impact millions of designers, photographers, artists, and knowledge workers within businesses and organizations globally who use Adobe's products to make the impossible possible…but somehow wound up with non-genuine versions or versions that have other aspects of risk. Our programs identify these conditions, allow customer communication and management of the customer journey, and ultimately drive conversion-based business. This role leads the continued development and optimization of the various customer-outreach and conversion programs, within a leadership team that leads inter-dependent elements of Engineering, Platforms, Analytics, Go-To-Market, and Fraud Prevention. Help us define and execute the next stage of growth of this dynamic business by bringing the best of your leadership and experience to bear…in new ways to new sets of challenges and evolving landscape.
  • Guide the overall Optimization of our programs
  • Work closely with our Adobe Global Marketing Organization (GMO) to leverage their expertise in optimization, segmentation, customer and brand initiatives
  • Define Key Performance Indicators for the areas of optimization
  • Reinforce a customer-centric, empathetic, and data-driven approach in all our work

What is Needed to Succeed:

  • BA/BS required; MBA, consulting, marketing experience preferred
  • 7+ yrs Experience in optimization of eCommerce and Inside-Sales type customer initiatives
  • Strong expertise in the deep understanding of messaging
  • Passion for customers
  • Executive presence and excellent communication skills
  • Confident but humble working style, highly collaborative
  • Passion to make a big difference and be part of a unique team


At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.


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