Director of Product Marketing - Pro Video

    • San Francisco, CA

Director of Product Marketing, Pro Video

Our team is passionate about video and creativity. We are looking for a strategic product marketing leader for Adobe's pro video category which includes Premiere Pro, After Effects, Audition and Character Animator. The leader will be responsible for the global 3 to 5 year business growth strategy including market sizing and defining what will it take to win and grow in the pro video category as well as marketing strategy including positioning, messaging, competitive analysis, partner and community engagement strategies. The ideal candidate will be passionate about video, exude ownership of the business and be able to demonstrate ability to influence in a matrixed environment.

The Director of Product Marketing, Pro Video is specifically responsible for:

  • Owning competitive analysis, TAM sizing and identifying business growth levers across product, GTM, geographies, partnerships for the pro video segment that includes leading brands like Premiere Pro and After Effects.
  • Developing Go to Market strategy for new product introduction and the annual Go to Market strategy for existing offerings, including Adobe Premiere Pro, that includes messaging, positioning, definition of annual marketing moments and KPIs across all aspects of the GTM.
  • Defining the strategy for reimagining and transforming pro video marketing to focus on customer engagement.
  • Leading a cross functional team to deliver on key success factors across all aspects of the GTM Strategy
  • Representing the voice of the customer and framing market, customer and business insights to product, GTM and Corporate marketing teams to influence and refine short and long term product strategies and roadmap, the marketing plan and GTM execution in regions.
  • Building and fostering relationships in the pro video community to gain customer insights and build partnerships that help achieve business goals
  • Partner with Campaign Marketing to ensure the Product Marketing Strategy serves as the basis for cross-functional execution on integrated marketing plans that involve PR, social media, relationship marketing, demand generation and community
  • Leading a team with a deep understanding of the pro video category and community
  • Act as a change agent, guiding teams forward in a rapidly evolving environment


The individual in the role is passionate about design and has a strong understanding of tools, techniques and trends within the pro video community. To be successful in the role will require:
  • Deep understanding of pro video community, market trends and competitive landscape
  • Self-starter and proactive leader with 10+ years of building highly effective teams.
  • Experience in the creative industry is desirable.
  • Thrives and can be influential in a high matrixed and global organization environment
  • Be a data driven business and marketing leader
  • Stellar verbal and written communication skills particularly in developing GTM strategy and business strategy docs, product value proposition and messaging
  • Strategic thinker who can identify and set short and long term strategic priorities
  • A drive to constantly optimize and improve, combined with a relentless focus on customer experience
  • Proven success leading cross-functional relationships across product management, corporate marketing, brand, legal, & engineering organizations across multiple time zones and geographies
  • Demonstrated ability to build and manage teams in a fast-paced, constantly evolving business landscape
  • Experience managing budgets and resources effectively
  • Travel up to 20% of the time


At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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