Demand Generation Specialist

Who are we?

At Marketo, an Adobe Company, we are creating the world's leading engagement platform that empowers marketers to deliver the authentic experiences customers desire at scale. Our team is fueled with a passion for innovation, growth, and a relentless commitment to making the Marketer successful. We hire dynamic, passionate, and innovative individuals who thrive in fast paced environments.

What will you do?

We're increasing our investment in Account-Based Marketing and looking for someone to drive ABM programs and campaigns. In this role, you will:

  • Help find gaps in our marketing to better serve future customers, by partnering with marketing operations, demand generation, and the rest of the ABM team for new business insights.

  • Build Marketo-based 1:many and 1:few ABM programs that deliver on pipeline requirements.

  • Constantly measure and improve upon program performance success in an agile fashion, utilizing reporting from Marketo and Bizible.

  • Be the team expert and largest user of our internal instance of Marketo to deliver messages to our existing database. This includes batch emails, contact nurturing, building webinar programs, landing pages, and more.

  • Partner with marketing operations to ensure all systems operating as expected, including lead routing, list population, etc.

Is this you?

  • Bachelor's degree or equivalent experience required

  • Minimum of 2 years of experience in demand generation or ABM role

  • Minimum of 1 years of experience in Marketo and/or Marketo Certified Associate

  • Experience with Bizible a plus, but not required

  • Passionate about improvement

  • Comfortable operating in an agile environment

  • Strong communicator with desire to work across distributed teams in a collaborative fashion

  • Self-motivated and committed to the team's success

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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