Demand Generation Manager - Acquisition

    • San Jose, CA

At Adobe, we are building the world's leading digital solutions that empowers business to deliver authentic experiences at scale. Our team is fueled with a real passion for innovation, growth, and a relentless dedication to making our customers successful. We hire multifaceted, hardworking, and creative individuals who thrive in fast paced environments.



Adobe is looking for a Demand Generation Manager. The position is on the Digital Media's Demand Generation team, reporting into the Director, Demand Generation. You will be passionate about driving leads through awareness, consideration and decision stages to support our volume velocity business. What makes you right for the position? You're a self-starter, savvy with marketing technology, data-loving, possess excellent writing skills, and you're able to work across teams. You will influence the strategy for our creative cloud and document cloud, using multiple channels to run demand generation campaigns across content syndication, Paid Social, ABM, and more. Above all, you will need the right attitude - an ability to learn, the desire to grow personally and expertly, and the aim to produce outstanding campaigns.



Responsibilities


  • Build and execute ABM programs across the various stages of the buyer's journey.

  • Deploy targeted demand gen programs via paid social (Linkedin).

  • Drive content syndication programs across 3rd party publishers and marketplaces while optimizing our content offering across Adobe.com.

  • Analyze success of programs and optimize where needed.

  • Collaborate with Campaigns and Marketing Operations team to improve data quality, reporting, and segmentation.

  • Collaborate with field marketers and other demand gen marketers to build account-based marketing campaigns.

  • Set, measure, track and report on marketing contribution and program goals.

  • Leverage your knowledge in demand generation to influence cross functional initiatives.

Experience

  • You flourish in an extremely fast-paced, always changing environment

  • You're a quick learner, hands-on experience using Demandbase, Integrate, Linkedin and other b2b ad platforms.

  • You have experience working on a fact-paced team

  • Hands-on experience with Salesforce.com CRM experience, including creating custom reports, special views for Sales

  • You have 5+ years of experience working in marketing with a focus on demand generation/lead generation

  • You take initiative, can work independently and actively to resolve issues, and take ownership of projects and process

  • Acute attention to detail, time management, organization skills

  • Comfort with working with Sales to communicate marketing updates, drive projects to desired results and trouble-shoot issues, enthusiastically coming up with solutions and recommendations

  • Strong writing and presentation skills

  • College graduate with B.A./B.S. degree in Business, Marketing, Communications or Management preferred


At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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