Senior Manager, Communications


Position Summary

The Senior Manager, Communications manages and executes public relations activities for Major League Soccer and Soccer United Marketing. The Senior Manager oversees communications for off-sports-page and lifestyle outlets, supports functional areas of MLS and SUM, and works closely with all MLS clubs on communications strategy. 


Primary Responsibilities


Non-sports publicity

  • Manage strategic placement of MLS/SUM lifestyle (off-sports-page) and philanthropic stories, while developing relationships with media outlets
    • Creative storytelling and pitching (including volume) are key elements of this process
    • Manage the flow of incoming requests and inquiries from lifestyle media outlets
    • Work in conjunction with Consumer Products, Media, Marketing and other departments to place stories in non-sports/pop culture/entertainment media that prominently feature MLS
  • Support efforts of Vice President, Communications to develop the non-sports/corporate communications strategy for clubs and help with media placements in their markets
    • Focus on lifestyle, entertainment, millennial and youth media outlets
    • Support business communications, including serving as the stakeholder for select corporate partners
    • Work closely with specific MLS executives
  • Primarily manage communications strategy for MLS WORKS, the League’s community outreach initiative
  • Support Vice President, Communications in creating and maintaining talking points and positioning on various topics important to the League
  • In conjunction with Vice President, Communications, manage creation, editing and distribution of appropriate press releases and informational documents
  • Serve as project manager on various big event platforms and/or special projects
  • Monitor assigned MLS matches on weekday and weekend nights


Media Reporting

  • Manage MLS Communications media reporting and analytics including, but not limited to:
    • Producing a weekly, monthly and annual report using third-party software/vendors
  • Oversee relationships with third-party media analytics vendor(s)
  • Maintain clip packets and monitor coverage of MLS and SUM properties in non-sports media across the three official league languages (English, Spanish and French). Support efforts of Vice President, Communications with monthly media clip reports and integrate into media analytics reports



Planning & Administration

  • Manage MLS feature ideas and player profile content project
  • Manage publicity for various communications events and initiatives at MLS/SUM big events (MLS SuperDraft, MLS All-Star Game, MLS Cup etc.)
  • Work alongside Vice President, Communications on media plans for external communications, including press releases, announcements, interview preparation, panel discussions, conferences etc.


Additional Responsibilities

  • In coordination with the Vice President, International Communications, contribute towards communications strategy of various SUM properties, including CONCACAF Gold Cup, Mexican National Team, various tours by international clubs, etc.
  • Additional responsibilities as assigned


Education and Experience

  • Bachelor’s degree in related field is preferred
  • 5-8+ years of experience in public relations/communications is preferred


Required Skills

  • Strong communication skills with emphasis on writing and storytelling
  • Prior experience working with senior executives
  • Ability to prioritize and manage multiple projects
  • High level of commitment to quality work product and organizational ethics, integrity and compliance
  • Ability to work effectively in a fast-paced, team environment
  • Proficiency in Word, Excel and Outlook
  • Demonstrated decision-making and problem solving skills
  • Detail-oriented with the ability to multitask and meet deadlines with minimal supervision
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays


Desired Skills

  • Knowledge of and passion for soccer preferred
  • Experience in the sports industry or at an agency


NOTE: Please include a Cover Letter with your application

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