Market Demand Generation Manager - New Market Segments

Job Description

Market Development Manager - New Market Segments



POSITION SUMMARY

As a Market Demand Generation Manager, you are responsible for the development and execution of penetration strategies and activities that build long-term growth and competitive advantage in new market segments.

Based on market knowledge and insight, you work with others across the sales and marketing organizations to define demand generation strategies (including ABM), drive content creation, develop compelling messaging, and design and execute programs in order to deliver quality sales leads and establish strong market positions.

RESPONSIBILITIES

  • Develops campaign strategy to support revenue goals across all addressable markets in identified market segments
  • Builds and executes marketing plan(s) from concept to creative to post analysis with the ability to clearly present outcomes and recommendations for improvement
  • Develops and implements reputation, demand creation and sales enablement programs, based on clearly stated strategies, priorities, and actions that support each stage of the buyer's journey


  • Partners and aligns with the commercial sales team on joint initiatives in order to increase sales pipeline and accelerate deals to close
  • Owns the development, management, analysis, and optimization of marketing initiatives, including paid media, content marketing, multi-channel nurturing, direct mail and social media marketing to build brand awareness and generate demand
  • Works with the digital marketing and data teams to build client segments
  • Develops and tracks measures required to achieve objectives and performance targets


MINIMUM QUALIFICATIONS:

Formal Training/Education:
  • Bachelor degree in Marketing or related field


Experience:
  • 5-7+ years of experience within business-to-business marketing (experience in SaaS companies preferred)
  • Experience in the telematics industry
  • Experience with market segmentation and research
  • Experience developing integrated marketing plans and campaigns


  • ABM campaign experience preferred
  • Extensive experience defining and implementing marketing campaigns and programs, Sirius Decisions campaign framework preferred
  • Experience with content marketing and lead nurturing required
  • Experience with CRM and marketing automation platforms, Salesforce and Marketo preferred


  • Strong understanding of the value of content, inbound marketing, and ability to integrate into a holistic strategy
  • Demonstrated results with campaign performance optimization
  • Solid understanding of the different functions of marketing, and ability to forge strong relationships with other functions



Knowledge, Skills, and Abilities:
  • Customer and market driven orientation

  • Ability to develop short and long-term marketing plans
  • Campaign development and execution
  • Strong business acumen


  • Excellent written communication skills
  • Segment and customer insight
  • Business and financial acumen
  • Communication channels


  • Marketing performance optimization
  • Analytic capability
  • Voice of customer


Lytx, Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.
Job Location San Diego, California, United States Position Type Full-Time/Regular


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