VP, Marketing

Lucid is the world's largest audience platform for sourcing and understanding real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies and partners to ask and answer more than 8 billion questions worldwide. With a pool of over 70 million respondents, Lucid delivers unprecedented access to consumers for data-driven decision making _ about everything from marketing to product development in real-time. Lucid is headquartered in New Orleans with offices in London and Gurgaon.

The VP, Marketing will be responsible for taking the brand and product suite out to various SaaS and B2B markets, including but not limited to Market Research and Advertising Technology. This is an incredible opportunity to join a fast growing, stable company in the Market Research technology space. You will be a key player as the organization continues to grow.

Responsibilities

  • Oversee media relations, including day-to-day management of launching new brands with an agency partner, and co-developing the media relations strategy
  • Manage the company and product websites/digital presence - manage the company's customer-facing properties to assure that it is current, relevant, and cutting-edge
  • Lead and manage the brand/company's thought leadership presence through multiple outlets, including company blog and social media; work with the leadership team to ensure the company voice comes through loud and clear
  • Development and management of lead-generation and CRM tools for the sales teams, leveraging thought leadership, events, PR, digital tools, and more to support sales and continue to build Federated Sample's customer reach
  • Development of marcomm materials for sales teams in multiple verticals, working with internal and external design and production resources
  • Management of basic investor relations functions
  • Event ideation, creation, and management

Qualifications/Experience

  • Bachelor's degree in marketing, business or a similar area preferred
  • Minimum 10 years' experience in software, technology, or product marketing; SaaS and B2B experience strongly preferred.
  • A self-starter who is able to function in a lean marketing structure at a fast pace, high-growth company
  • Confidence and practice in managing and negotiating with agency partners and vendors
  • Experience in the creation of brand and sales communication tools, from websites to field sales materials, and the ability to direct development of these in a powerful, cool, and on-message way
  • Strong understanding of, and experience in, thought leadership and content strategy, preferably in the Saas and B2B space
  • An advanced grasp of marketing analytics and ability to quantify marketing ROI
  • An understanding of branding; exposure to taking a successful software brand to market is a plus
  • Strong understanding of social media and use of digital presence tools
  • Digital fluency - Must understand it all from analytics to product to social.
  • Excellent communication, presentation, and writing skills.

At Lucid we foster a collaborative and inspiring workplace.  We pride ourselves in doing this by recruiting, hiring and retaining diverse, passionate, and forward-thinking talent. Lucid is committed to and encourages an inclusive environment and we are dedicated to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

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