Director, Business Development

Lucid is the world’s largest audience platform for sourcing and understanding real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey exchange, and has enabled brands, agencies and partners to ask and answer more than 8 billion questions worldwide. With a pool of over 70 million respondents, Lucid delivers unprecedented access to consumers for data-driven decision making – about everything from marketing to product development in real-time. Lucid is headquartered in New Orleans with offices in New York, London, Sydney and Gurgaon.

Lucid is looking for its next Business Development Director to grow both our SaaS and services offerings. The position provides an experienced sales professional with a tremendous amount of new client opportunity. The Business Development Director may be based out of a sales territory and will be supported by the leadership and customer development teams based in New Orleans. The Business Development Director will manage new client acquisition and will be responsible for developing a prospect pipeline and for demonstrating Fulcrum features to potential clients. Success will come with converting the pipeline to revenue-generating clients, working with client services to affect quick, quality onboarding, and frequently visiting prospects and existing clients.


  • Identify, prospect, and build relationships with potential clients
  • Demonstrate Fulcrum benefits and features to prospective clients
  • Convert a pipeline of prospective clients into revenue generating clients
  • Access, engage and present to senior level management
  • Create, update and constantly add to the new client pipeline
  • Work with client services to grow existing regional revenue
  • Contribute to the branding, industry message and presentation of Fulcrum
  • Travel within the territory, to industry conferences and to Corporate Headquarter in New Orleans (50-75% travel)


  • At least 5 years of sales and/or licensing experience for a SaaS product or in market research, digital advertising, or related industry
  • Ability to immediately approach appropriate, high-level contacts at target firms
  • Experience bringing in new business
  • Track record of successfully meeting sales goals and managing a sales territory
  • Strong sense for technology, with the ability to use, demonstrate, and speak about new technologies
  • Ability to work remotely and still be part of a team

At Lucid we foster a collaborative and inspiring workplace.  We pride ourselves in doing this by recruiting, hiring and retaining diverse, passionate, and forward-thinking talent. Lucid is committed to and encourages an inclusive environment and we are dedicated to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know

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