Sr Analyst-Digital Engagement
Your Impact
The Sr Analyst-Digital Engagement is responsible for planning, executing, and analyzing events and strategic enterprise priorities across the digital ecosystem. This role will review and analyze post-event/campaign reports to provide actionable insights on how to improve and optimize the digital experience for future events and campaigns. The Sr Analyst will develop a deep
understanding of online objectives and key results and help guide work across the team accordingly. Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you'll have the tools, tech, and support needed to advance your skills.
Since we've been in business for over 100 years, we've built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.
What you will do
• Plan or execute digital event, campaign, and promotional work of medium to large scope to increase customer engagement (click-through rate and conversion rate) through campaign strategy, competitive research, project tracking, intake submissions, and creative reviews.
• Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership to ensure projects are delivered on time, on budget, and within scope.
• Create and collect digital project priorities and details to share with global teams in Marketing, Digital Production, and Digital Commerce to support a successful event, campaign, or promotion within Lowes.com.
• Contribute to and leverage campaign and promotional dashboards and build simple to moderately complex reports using data analysis platforms and customer experience management tools to measure the effectiveness of a campaign.
• Utilize site analytics and benchmarks to provide performance reporting and translate data set into actionable results and identify key performance indicators to improve to enhance the end-to-end online customer experience.
• Serve as a mentor and subject matter expert for less experienced team members.
Required Qualifications:
• Bachelor's degree in business administration, marketing, finance, or related field or equivalent experience
• 4+ years of relevant experience
• 4+ years of experience in retail industry
• Experience with Adobe products (e.g., Adobe Analytics and Workspace)
• Experience working with cross-functional teams
Benefits
• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
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• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range: $72,400.00 - $120,900.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Mental Health Benefits
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
- Pet Insurance
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
Work Flexibility
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Stock Purchase Program
- Performance Bonus
- 401(K)
Professional Development
- Internship Program
- Leadership Training Program
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Lunch and Learns
- Access to Online Courses
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program