Retail Marketing Manager

What you’ll do:

• Lead the development and manage the execution of strategic, client-centric integrated marketing plans designed to drive client engagements
• Define functional roles necessary to effectively execute the plan
• Establish clear objectives for each team member and hold individuals accountable for achieving them, while working with individuals to develop their careers
• Partner with Digital Experience and Editorial to deliver client-centric content and experiences
• Collaborate with our Client Information Services team to identify, track and present key marketing metrics (with a strong focus on engagements) to Marketing and its partners to demonstrate successes and opportunities and to optimize campaigns

You’ll need to have:

• BA/BS degree required
• 10+ years relevant experience in marketing to/for Financial Advisors and Wealth Managers
• Excellent organizational skills and the ability to manage multiple marketing initiatives simultaneously
• Deep understanding of the needs of financial advisors, their clients and wealth platforms
• Ability to effectively collaborate with sales channel leadership and wholesalers to inform and validate the marketing strategy and to demonstrate the value marketing delivers
• Partner with creative and digital strategy colleagues to create and sustain a compelling content experience for all target clients
• Series 24 preferred, but not required

 

Personal Characteristics Required:
• Team oriented
• Strong organizational savvy and intuition
• Receptive to feedback
• Detail oriented
• Strategic thinker

• Creative
• Self-motivated
• Strong work ethic
• Sense of humor

 

Founded in 1929, Lord Abbett is a leading asset manager with approximately $160 billion in assets under management. We share a passion for excellence in serving our diverse range of clients – individuals, advisors, and institutions across the globe who rely on us to deliver innovative investment solutions that help them secure stronger financial futures. We are looking for candidates who value trust, intellectual curiosity, and teamwork as much as we do. 

 

We are an equal opportunity employer and value diversity at our firm. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 


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