- Toronto, Canada
Who are we?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
Who are you?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
As part of the Marketing Services team, you will be involved in the marketing of some of the most exciting live events across Canada, featuring up and coming and established artists from around the world. Examples of past events include Beyonce, BTS, Billie Eilish, Lizzo, Kendrick Lamar, Harry Styles, Michelle Obama, Arcade Fire, the Chainsmokers, Chris Stapleton, Rockin River Festival, Chasing Summer Festival, and many more.
In your role as Media Planner, you will create paid marketing campaigns, including digital and traditional media, for events and festivals across Canada.
Research, budget, and plan impactful and dynamic paid marketing plans over thousands of campaigns to support hundreds of concerts and festivals across Canada.
Work with media and vendors to create big look and high impact tour launches and new opportunities to successfully promote national concerts and tours.
Develop and execute cohesive and highly effective targeting strategies and tactics across multiple channels to reach the right audience at the right cost to generate sales.
Work with team members to create exciting pitches for artists and partners
Collaborate closely with and communicate across multiple offices, departments, and teams on planning, execution, optimization, and reporting of campaigns.
Collaborate with the Marketing Services team on research, executing and testing new strategies and opportunities, as well as staying informed on current industry trends
Organize, manage, and work within shared calendars, tracking documents, and project management platforms
Participate in special projects and perform other related duties as requested.
A minimum of 2-5 years related experience in digital and traditional media planning, including social, programmatic, radio, TV, and OOH.
A strong understanding of DMPs, Ad Serving and Tracking Platforms and DSPs
Strong experience with Google Sheets and Excel
Experience with Asana or other similar project management tools
A passion for events and marketing
A proven ability to listen, understand and communicate effectively in a professional environment
An exceptional ability to multi-task, stay organized, and self-manage tight deadlines and high volume
The ability to take direction while also displaying strong personal initiative
The ability to think strategically, creatively, and resourcefully
Available to work evenings and weekends as required
A positive, winning attitude, incorporating integrity, confidentiality and discretion
Ability to work well within a team environment
COVID-19 vaccination will be required for this position subject to legally valid exemptions
We thank all candidates for their interest, only those who will be selected for an interview will be contacted.
Physical Requirements/Work Environment
Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.
Live Nation Canada strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by provincial and/or federal law. Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all-inclusive, and can be modified at any time if requested by management.
Back to top