Director of Performance Marketing

POSITION

Director of Performance Marketing

DEPARTMENT

Marketing

Lincoln Center, the world's leading performing arts center, seeks a creative, experienced, results driven marketing professional to develop, execute, and analyze multi-channel marketing campaigns for performances, performance series, the Lincoln Center brand and institutional business ventures. The Director of Performance Marketing leads a team of skilled marketing professionals and interacts with various departments across Lincoln Center to ensure that marketing campaigns are on-brand, accurate, deliver on stated strategies and meet revenue goals or other KPIs. This position reports to the Senior Vice President, Brand and Marketing.

RESPONSIBILITIES

  • Develop marketing strategies, marketing plans, budgets, and revenue projections for 10 world-class performing series including free, ticketed and media programs.
  • Develop and execute marketing campaigns for various digital programs including live streams and digital content.
  • Explore and develop new marketing ventures and media partnerships.
  • Establish revenue goals, execute campaigns, and evaluate campaign effectiveness.
  • Flexibly shift campaigns in real time based on in-market performance
  • Coordinate marketing campaigns across multiple channels to ensure message accuracy and alignment.
  • Create compelling consumer marketing materials.
  • Analyze campaign performance and provide detailed 'post mortem' reports whose learnings impact subsequent campaigns
  • Analyze patron data to further advance targeted marketing and CRM (customer relationship management) initiatives.
  • Oversee telemarketing campaigns.
  • Negotiate vendor and media contracts, both paid and barter.
  • Work with in-house creative services and digital media departments to develop campaign elements across multiple channels.
  • Manage an outside advertising agency.
  • Explore new opportunities to diversify Lincoln Center's marketing mix.
  • Oversee and maximize e-mail marketing campaigns for performance marketing.
  • Oversee and maximize social media advertising campaigns.
  • Coordinate content marketing initiatives with Lincoln Center's content team.
  • Additional tasks as needed.

QUALIFICATIONS

  • Minimum of 7 years performing arts experience preferred.
  • Experience with multi-channel marketing campaigns.
  • Knowledge of advanced data driven direct marketing (telemarketing, direct mail, and email).
  • Ability to work in a fast-paced environment, multi-task with close attention to detail, and meet deadlines.
  • Strong understanding of new media and technology in marketing/advertising.
  • Familiarity tracking campaigns and ROI.
  • Proven track record establishing and achieving institutional revenue goals.
  • Excellent communication, organizational, written and interpersonal skills.
  • Established leadership skills.
  • Knowledge of classical music, dance, and/or theater.
  • Working knowledge of Tessitura.
  • Bachelor's degree or equivalent combination of education and experience.

SUBMISSION PROCEDURE

Please send a cover letter (including your salary requirements and interest in Lincoln Center) and resume to our [email protected] inbox.

Please list Director of Performance Marketing in the subject line.

Resumes without cover letters will not be considered. Internal Candidates should contact a member of the Human Resources Department directly.

Lincoln Center is an equal opportunity employer.


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