Direct Marketing Analyst
Lending Club (NYSE: LC) opened in 2007 with one simple mission: create a more efficient, transparent and customer-friendly alternative to the traditional banking system that offers creditworthy borrowers lower interest rates and investors better returns. Today, we’re the world’s largest online credit marketplace, and we’re radically changing the way lending operates. We’re proud of the recognition we’ve received, including being named a World Economic Forum Technology Pioneer, a CNBC Disruptor 50, and one of The World’s 10 Most Innovative Companies in Finance by Fast Company. We’re conveniently located in downtown San Francisco, California.
The Direct Marketing Analyst will be responsible for ongoing reporting, creating analysis and uncovering insights relating to auto direct marketing initiatives, while optimizing acquisition cost and supporting monthly forecasting.
- Analyze the effectiveness of direct marketing campaigns.
- Develop analytics and dashboards to communicate effectiveness of marketing initiatives and provide insights to improve conversion metrics.
- Track and analyze performance of existing customers and identify opportunities to optimize pricing.
- Perform strategic and various ad hoc analysis to support Marketing.
- Support monthly business forecast.
- Manage projects from inception and planning to deployment and iteration:
- Coordinate internal resources and third parties/vendors to optimize project execution
- Ensure that all projects are delivered on-time, within scope and within budget
- Develop project scopes, objectives and tracking
- Bachelor’s Degree
- 2-4 years of data management and analytics experience
- MS Word, Outlook, Access, PowerPoint and strong Excel skills
- Prior Auto Finance is a plus (or related consumer finance product)
- Experience with Tableau, databases/SQL/SAS, and business intelligence tools is a plus
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