Field Marketer

About the Role

We’re looking for an ambitious marketer to join our Field Marketing team to drive the growth of our high-touch events and webinar programs at Leanplum. You’ll help increase brand awareness as well as create sales opportunities.

About You

You’re creative and can develop captivating content and practical curriculum. You understand that events span digital, in-person, live and on-demand experiences. The results should fuel our thought leadership programs and deliver pipeline.  

You’re a marketer wanting to teach other marketers how to improve their mobile smarts. You thrive working in a fun team environment that also includes plenty of dogs. Geeking out on tech and mobile innovation is welcomed.

Your Experience

  • 3+ years experience growing webinar programs, collaborating with various teams such as product marketing, content, sales, and customer success to drive sales opportunities
  • A history of creating unique high-touch experiences for key prospects
  • Experience with Account Based Marketing (ABM) and know how to apply it to a successful webinar and events program to drive sales leads a huge plus
  • Experience with Salesforce, Marketo, collaboration and webinar production software
  • B2B SaaS experience a bonus

Responsibilities

  • Expand the webinar program in collaboration with content, product marketing, and demand gen to move prospects down the sales funnel
  • Own all aspects of content development for field events including calendar, speaker recruitment, presentation decks, keynote talking points etc.
  • Evaluate opportunities to use Field marketing to drive momentum of prospects across the various sales stages
  • Lead high-touch field campaigns such as VIP dinners, off sites, educational events in conjunction with the Sales and the SDR team

Benefits

  • Competitive Salaries
  • Health, vision, and dental insurance
  • Flexible vacation
  • Peer bonuses
  • Delicious and healthy lunches and dinners
  • TGIF happy hours
  • Ping pong, darts, and foosball

Meet Some of Leanplum's Employees

Melanie C.

Mobile Strategist

As part of the Sales Team, Melanie's job is to help enterprise brands better understand and engage with their mobile app customers.

Caitlin D.

Field Marketer

Caitlin leads the Field Marketing Team, formulating event strategy and sales enablement. Focused on hosted events, sponsored events, and webinars, Caitlin aims to educate the industry about the advantages Leanplum provides.


Back to top