Head of Demand Generation
We are a Marketing Platform and Analytics Solution to help Fashion, Luxury and Cosmetics professionals discover, activate and measure the voices that matter for their brands.
Founded in NYC with operating headquarters in Paris, and offices in London, Milan, Los Angeles, Tokyo, Madrid, Girona and Craiova; we work with over 1,000 brands in more than 100 countries as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, Pitti Uomo, and Google to accelerate their business and build lasting exposure. Our company's industry communities GPS Radar & Style Coalition bring together over 50,000 influencers, editors, buyers and more to share content, events, news, images and more.
Seeking a creative, dynamic leader with expertise in demand generation across the sales lifecycle. We're looking for someone who can grow new logo business as well as increased penetration in existing accounts. This leader will drive significant pipeline development for the business and collaborate with both field marketing and sales.
The successful candidate will have an intimate understanding of today's digitally-led, omnichannel marketing mix; it is imperative the incumbent understand enterprise buying cycles and ultimately how to target, qualify, and convert thousands of business-to-business contacts/leads on a quarterly basis.
The successful incumbent will connect disparate data sources to reveal and uncover new and innovative approaches to lead conversion and overall funnel management.
This is a leadership position, reporting to the Chief Revenue Officer and working closely with many other teams to execute their mission. Applicants who demonstrate experience leading global teams in a matrix environment to deliver significant growth in the pipeline will be given prime consideration.
Formulate and execute the strategy by which the global business team and local BUs generates and qualifies SQL leads
Develop outbound lead generation strategy for digital and local offline channels.
Develop and launch end-to-end lead nurturing to 1) create prioritized 'nurture pools' to continue to keep buyers not yet ready to purchase up-to-date with the company and their offerings; and 2) enhance the account-based marketing practice
Collaborate day-to-day with sales and sales leadership to create the demand needed to grow the business exponentially
Partner with the global marketing team to define business needs, coordinate campaigns focused on lead generation and establish effective workflows between marketing and sales. Collaborating with growth marketing for the identification and activation of prospects coming from inbound campaigns for pipeline generation.
Contribute to the implementation of global processes within the sales team for the correct use of CRM tools and effective monitoring/tracking of campaigns.
Laser-focus on data – ongoing analysis and effectiveness of targeting to ensure consistent ROI across omnichannel campaigns, with a view to consistently optimise conversion
WHAT WE'RE LOOKING FOR:
Superior command of CRM (Salesforce, Microsoft Dynamics) and Pardot, Hubspot, Marketo or other marketing automation software.
7+ years of experience in an enterprise-level role driving lead and demand generation across multiple lines of business; experience in a high-tech or other fast-paced, disruptive environment is a must.
Experience in a start-up environment is a plus as well
Agility – innovative thinking and flexibility to change course when necessary, to achieve results.
Ability to lead, manage and execute multiple projects in a fast-paced environment
Strong collaboration – ability to build relationships at all levels of the organisation; a fundamental understanding of the role of transparency and teamwork.
Multi-cultural inclusion and diversity mindset essential; International experience essential
Demonstrated strong leadership skills, particularly with highly diverse teams
English native speaker
WHAT CAN WE OFFER?
A fantastic opportunity to be part of a company that has revolutionised industries
A chance to work with a passionate, driven and fun team
An incredible work environment - fun, casual and fast-paced
Weekly team lunches
Monthly team activities and outings
We work remotely the week between Christmas and New Year's
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