Sr. Director Media and Marketing Optimization

Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Director Media and Marketing Optimization.

Labcorp is seeking a leader to transform how we plan, execute, and measure media and marketing effectiveness. The Senior Director, Media and Marketing Optimization will partner closely with our segment marketing teams to enhance how we connect with audiences, measure success, and continuously improve.

A key leader on Labcorp's brand team, this role sits at the intersection of media, marketing, and data-ideal for someone passionate about building intelligent, scalable systems that empower high-performing teams and drive measurable impact.

This position is remote within the continental US.

Responsibilities

• Lead Labcorp's enterprise media strategy across paid, programmatic, sponsored and emerging channels
• Modernize our media and campaign ecosystem by streamlining workflows, enhancing targeting capabilities, and leveraging AI-powered tools to improve performance and ROI.
• Evolve how we work with external agencies and internal teams-reimagining engagement models and embedding operational excellence across intake, prioritization, resource planning, and performance measurement.
• Lead the development of measurement frameworks that connect planning and activation to evaluation and continuous improvement-ensuring campaigns are accountable and that Labcorp's spend is optimized.
• Integrate key marketing disciplines-including paid media, search and social, SEO/AEO-into a more cohesive model that supports enterprise goals.
• Drive transformation and execution-improving day-to-day delivery while building systems that create long-term value.

• A strategic thinker with deep experience in media, marketing operations, and performance measurement.
• Comfortable navigating complex organizations and leading cross-functional initiatives.
• Highly collaborative with excellent communication skills and ability to influence teams across the organization
• Energized by innovation and motivated to build systems that scale.
• Skilled at translating data into actionable insights and aligning teams around shared goals.

• Translate brand and business goals into clear, measurable media and audience engagement plans
• Partner with marketing teams to ensure media plans are aligned with audience behavior and platform trends
• Oversee media buying, performance analytics and optimize company spend using real-time data insights
• Standardize our approach to optimize audience engagement and ROI on marketing programs
• Serve as a consultative partner to internal teams, business units, and global markets
• Lead paid media planning across digital platforms (search, social, programmatic) with AI-enhanced targeting and bidding strategies

• Build and oversee a unified agency engagement model-including scopes, rates and contract negotiations, and performance reviews
• Lead ongoing assessment of needs, priorities, and value, ensuring right-fit relationships and streamlined collaboration
• Identify opportunities for consolidation, simplification, or in-housing of key partner functions

• Standardize intake, resourcing, and execution workflows across marketing campaign and content programs-and oversee the operation.
• Design and implement AI-powered workflows to streamline campaign planning, execution, and performance tracking
• Create governance models that improve transparency, efficiency, and effectiveness across functions

• Integrate siloed capabilities such as performance media, marketing operations, and search into a unified function (delete anything that implies org change as this will be public)
• Define and build an in-house agency model that accommodates intake and workflow both for internal work and external agency partners, balancing internal efficiency with external expertise.
• Ensure the approach is budget-neutral and designed to scale efficiently with enterprise needs

• Lead development of media measurement frameworks that align activation efforts with business impact
• Collaborate closely with Segment marketers as well as the Insights & Analytics team to define KPIs,` dashboards, and evaluation criteria
• Serve as a key input into enterprise-wide communications measurement plans-ensuring performance is planned for, not retrofitted
• Champion a test-and-learn approach and foster a culture of continuous improvement in how we assess campaign and media performance

• Bachelor's degree in Marketing, Communications, Business, or related field
• 12-15 years in media strategy, brand operations, or integrated marketing leadership
• Experience leading centralized media or brand operations functions across matrixed organizations
• Strong understanding of digital media channels, agency ecosystems, and activation infrastructure
• Familiarity with AI-based marketing tools and digital performance platforms
• Operational fluency across campaign workflows, tools, and automation platforms (e.g., HubSpot, Salesforce), and media tools
• Experience designing or leading performance measurement frameworks for media and marketing
• Strong collaboration and communication skills with ability to influence cross-functional teams

• Advanced certifications in digital marketing or media strategy
• Experience with in-house team development and cross-functional capability integration
• Background in healthcare, life sciences, or other regulated industries
• Ability to build and lead integrated marketing functions in complex environments
• Strategic thinking paired with operational rigor
• Strong communication and storytelling skills for executive engagement
• Data-driven decision-making mindset and comfort with performance metrics
• Ability to influence without direct line management and align multiple stakeholders
• Deep understanding of brand systems, marketing technology, and agency ecosystems

• This role is location-flexible and designed to support collaboration across geographically distributed teams and time zones. While day-to-day work will be performed remotely, candidates based in Eastern or Central time zones are preferred to support alignment with core business hours and team rhythms.
• The role will require periodic travel-up to 2-3x per quarter-for leadership offsites, strategic planning sessions, and key cross-functional meetings. Proximity and ability to travel to Labcorp's Raleigh-Durham hub is strongly preferred.
• The position involves computer-based work and requires proficiency with digital collaboration tools and hybrid meeting platforms. It does not require physical labor beyond standard office activity, including the ability to sit, type, and participate in video conferencing for extended periods.