Director, Research-Luxury,Specialty Retail,Hotels

Overview:

L2 is looking for Director-Level researchers to lead the creation and publication of research content and thought leadership focused on a variety of sectors, including Specialty Retail, Activewear, Luxury Fashion, Watches & Jewelry, and Hotels.    

The Research Director will manage a team of industry-focused Research staff to develop and deliver L2's research content, evolve the Digitial IQ Index® methodology according to trends within the relevant fields, and coordinate with the Client Strategy team (which sits alongside the Research organization) to produce and deliver client/brand-specific "Deep Dives."  

This role is specifically responsible to cover the aforementioned verticals, and experience working with/within these verticals is critical. 

 

Responsibilities:  

  • Lead Digital IQ Index® reports across a small set of industries (see more on the DIQ here: http://www.l2inc.com/research)
  • Oversee collection and analysis of data
  • Distill analysis to a crisp and compelling narrative
  • Convert raw data and narrative into concise writing
  • Present L2 thought leadership on the region to the public
  • Manage production of multiple reports at any given time
  • Oversee a team of research leads and analysts
  • Adapt and enhance the DIQ methodology to different industries and geographies
  • Liaise with L2's Client Strategy team regarding client needs
  • Collaborate with Client Strategy on digital strategy “Deep Dives” for L2 clients across industries 

 

Skills & Experiences: 

  • 10+ years experience in quantitative research
  • Experience and expertise in Digital
  • Ability to combine 3rd party and proprietary data/research into view on trends, best practices and impact on sector
  • Team & people management experience
  • A portfolio of proprietary, forward looking research
  • Understanding of parent companies, brands, and the competitive landscape in the following industries within the L2 portfolio: Specialty Retail, Activewear, Luxury Fashion, Watches & Jewelry, and Hotels
  • Understanding of the digital ecosystem in the US and European regions
  • Desire to work for growth firm in fast paced, deadline driven environment
  • A doer—someone who can get things done, especially with limited direction
  • Top tier undergraduate university
  • Relevant Masters degree or MBA preferred (but not required) 

 

About L2:

L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.

The L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance. 

Across all roles and levels within L2, we emphasize the following traits amongst our team members: 

  • Analytical: understands the quantitative process for research and analysis and is passionate about the examination of how data in digital is disrupting marketing 
  • Strong Communicator: the key is in distilling data down to understandable and consumable bites, using the data to craft a narrative in speech, writing, or analysis 
  • Entrepreneurial: L2 is moving quickly much like the industry we cover. Must be comfortable with constant change 
  • Innovative: We are constantly looking to make L2 better and more successful and need people who are always seeking to find the new and better way 
  • Quick Learner: Things move quickly at L2 and we want folks who can keep up and drive our success 
  • A doer: Must be someone who executes on plans, someone who can multitask, someone who takes pride in high-level results, and above all else, someone who can get things done 

 

For those who qualify, L2 offers:

  • Competitive salary
  • Comprehensive benefits (health/dental/vision/disability/life insurance)
  • Weekly "Champagne Friday" happy hour
  • Bagel Mondays
  • Daily breakfast foods (cereal, fruit, oatmeal, etc.)
  • Friday catered team lunches
  • 15 days vacation, 5 sick days
  • A buddy/mentorship program
  • Monthly social outings (Yankee games, trivia nights, rooftop parties, etc.)
  • Fully stocked fridge and pantry #snacks
  • The best coworkers this side of the East River

Meet Some of L2's Employees

Giulia P.

Research Analyst

Giulia works specifically with data from the European beauty and CPG markets. She draws meaning from the data and puts out the results for L2’s European members.

Reid S.

Research Lead

Reid and his team research and publish general studies on digital trends across industries. He analyzes how L2's clients are occupying the digital space and industry trends that might affect their businesses in the future.


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