Director, Research-Luxury,Specialty Retail,Hotels

Overview:

L2 is looking for Director-Level researchers to lead the creation and publication of research content and thought leadership focused on a variety of sectors, including Specialty Retail, Activewear, Luxury Fashion, Watches & Jewelry, and Hotels.    

The Research Director will manage a team of industry-focused Research staff to develop and deliver L2's research content, evolve the Digitial IQ Index® methodology according to trends within the relevant fields, and coordinate with the Client Strategy team (which sits alongside the Research organization) to produce and deliver client/brand-specific "Deep Dives."  

This role is specifically responsible to cover the aforementioned verticals, and experience working with/within these verticals is critical. 

 

Responsibilities:  

  • Lead Digital IQ Index® reports across a small set of industries (see more on the DIQ here: http://www.l2inc.com/research)
  • Oversee collection and analysis of data
  • Distill analysis to a crisp and compelling narrative
  • Convert raw data and narrative into concise writing
  • Present L2 thought leadership on the region to the public
  • Manage production of multiple reports at any given time
  • Oversee a team of research leads and analysts
  • Adapt and enhance the DIQ methodology to different industries and geographies
  • Liaise with L2's Client Strategy team regarding client needs
  • Collaborate with Client Strategy on digital strategy “Deep Dives” for L2 clients across industries 

 

Skills & Experiences: 

  • 10+ years experience in quantitative research
  • Experience and expertise in Digital
  • Ability to combine 3rd party and proprietary data/research into view on trends, best practices and impact on sector
  • Team & people management experience
  • A portfolio of proprietary, forward looking research
  • Understanding of parent companies, brands, and the competitive landscape in the following industries within the L2 portfolio: Specialty Retail, Activewear, Luxury Fashion, Watches & Jewelry, and Hotels
  • Understanding of the digital ecosystem in the US and European regions
  • Desire to work for growth firm in fast paced, deadline driven environment
  • A doer—someone who can get things done, especially with limited direction
  • Top tier undergraduate university
  • Relevant Masters degree or MBA preferred (but not required) 

 

About L2:

L2 is a subscription-based business intelligence service that benchmarks the digital competence of brands. We provide our member brands with actionable, data-driven insights on their digital performance at a fraction of the cost of traditional consulting. We achieve this through our proprietary Digital IQ Index® research.

The L2 Digital IQ Index® is the global benchmark for digital performance of consumer brands. By analyzing more than 850 data points across dimensions including – Site & E-Commerce, Digital Marketing, Social Media, and Mobile & Tablets – we quantitatively diagnose brands’ digital strengths and weaknesses and rank peer-to-peer performance. 

Across all roles and levels within L2, we emphasize the following traits amongst our team members: 

  • Analytical: understands the quantitative process for research and analysis and is passionate about the examination of how data in digital is disrupting marketing 
  • Strong Communicator: the key is in distilling data down to understandable and consumable bites, using the data to craft a narrative in speech, writing, or analysis 
  • Entrepreneurial: L2 is moving quickly much like the industry we cover. Must be comfortable with constant change 
  • Innovative: We are constantly looking to make L2 better and more successful and need people who are always seeking to find the new and better way 
  • Quick Learner: Things move quickly at L2 and we want folks who can keep up and drive our success 
  • A doer: Must be someone who executes on plans, someone who can multitask, someone who takes pride in high-level results, and above all else, someone who can get things done 

 

For those who qualify, L2 offers:

  • Competitive salary
  • Comprehensive benefits (health/dental/vision/disability/life insurance)
  • Weekly "Champagne Friday" happy hour
  • Bagel Mondays
  • Daily breakfast foods (cereal, fruit, oatmeal, etc.)
  • Friday catered team lunches
  • 15 days vacation, 5 sick days
  • A buddy/mentorship program
  • Monthly social outings (Yankee games, trivia nights, rooftop parties, etc.)
  • Fully stocked fridge and pantry #snacks
  • The best coworkers this side of the East River

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