Digital Marketing Manager

L2 is looking for a top-notch Digital Marketing Manager with experience in SEM, SEO, paid social, and display. This role is responsible for developing and executing a clearly defined growth plan that aligns with our overall marketing and business development strategy. The ideal candidate will have broad digital marketing experience, as well as deep analytical skills.

Job responsibilities include: 

  • Working closely with Director of Marketing to devise targeted acquisition and brand development strategies across various channels from (SEM/SEO) to social to display
  • Creating and managing (traffic, implement, optimize, report) all paid media campaigns 
  • Project managing campaign execution with internal teams and external vendor partners
  • Defining and tracking all paid media metrics including, but not limited to, budget distributions, goals, and ROI metrics
  • Liaising between marketing, research, and business development in order to optimize entire customer lifecycle
  • Staying up to date on all digital marketing technology and industry trends
  • Assisting with special marketing projects, as needed
Requirements:
  • Expertise with Google Analytics, SEO, Google Adwords (search, display, video), paid social platforms (Facebook, Twitter, LinkedIn), retargeting platforms/networks
  • Strong copywriting skills
  • Proficiency with Excel 
  • Familiarity with WordPress, marketing automation tools (e.g., Pardot, Marketo, Hubspot, etc)
  • Analytical—understands the quantitative process for research and analysis and is passionate about the examination of how data in digital is disrupting marketing
  • Strong Communicator—the key is in distilling data down to understandable and consumable bites, using the data to craft a narrative in speech, writing, or analysis
  • Entrepreneurial—L2 is moving quickly much like the industry we cover. Must be comfortable with constant change
  • Innovative—We are constantly looking to make L2 better and more successful and need people who are always seeking to find the new and better way
  • Quick Learner—Things move quickly at L2 and we want folks who can keep up and drive our success
  • A doer—Must be someone who executes on plans, someone who can multitask, someone who takes pride in high-level results, and above all else, someone who can get things done

Company Details:

L2 is a subscription-based benchmarking and education firm. By providing our membership with actionable, data-driven insights on their digital performance, L2 helps identify best practices and highlight which organizations are achieving superior return on incremental investment. We achieve this through our proprietary Digital IQ Index® research products. Founded in 2010 by Scott Galloway (Professor of Marketing, NYU Stern), L2 now tracks thousands of brands across the globe. Our diverse membership ranges from Consumer Packaged Goods (Procter & Gamble, Unilever) to Beauty (Estée Lauder, L’Oréal) to iconic Luxury (Chanel, Cartier) brands.

 

For those who qualify, L2 offers:

  • Competitive salary and bonus packages
  • Comprehensive benefits (health/dental/vision/disability/life insurance)
  • 401(k) with up to 4% matched by company 
  • 20 days vacation
  • "Champagne Friday" happy hour
  • Bagel Mondays
  • Unlimited Nespresso
  • Friday catered team lunches
  • Fully stocked fridge and pantry #fuel (cereal, fruit, Siggi's yogurt, chips, guacamole, hummus, sparkling water, etc.)
  • Monthly social outings (US Open, trivia nights, rooftop parties, etc.)
  • The best coworkers this side of the East River

Meet Some of L2's Employees

Giulia P.

Research Analyst

Giulia works specifically with data from the European beauty and CPG markets. She draws meaning from the data and puts out the results for L2’s European members.

Ashley T.

Client Strategy Associate

Ashley is the liaison between clients subscribing to the L2 platform and the Research Team. She works to distill the research in a way that identifies a client’s specific digital opportunities.


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