Content and Social Marketing Associate
L2 is a subscription-based intelligence firm that benchmarks the digital competence of brands. We provide members with actionable, data-driven insights regarding digital performance at a fraction of the cost of traditional consulting. L2 was founded on the principle that a brand’s digital competency is inextricably linked to shareholder value.
L2 is looking for a top-notch Content and Social Marketing Associate to join our growing team in New York City. You will report to our Manager of Content and Social Marketing and work closely with L2's Creative and Marketing staff. As the primary ungated access points to our research, L2 marketing content is a key channel for driving business development and thought leadership. By contributing both content and strategy, you will have a direct impact on the continued growth of our business and market position.
The ideal candidate will be passionate about writing compelling, research- and trend-based content, a strong story-teller and social media evangelist, and comfortable with web and social analytics.
Support the team in planning blog content for strategic, balanced coverage in entrenched and emerging verticals
Draft 2-3 blog entries per day based on L2 research and industry trends, and work with the Manager to edit and release
Coordinate with research teams to drive guest blog contributions; Edit guest posts
Work closely with Marketing team to develop and execute social media strategy and experiments based on site (Google Analytics) and social platform (Hootsuite) analytics
Collaborate closely with creative and design teams to develop engaging assets for social distribution
Share blog and other newsletter content to third-party distribution channels for additional reach (Medium); Continuously test burgeoning channels
2-3 years of news or blog writing experience
Extremely strong writing and copyediting skills
Knowledge of owned social media best practices and interest in testing/experimenting
Proficiency reading and building strategy from site and social media analytics data
Collaborative, bold, industrious, curious, an aspiring thought-leader
An exquisite attention to detail
Ability to deliver content in volume and meet deadlines, while also having a point of view on strategic topics
Across all roles and levels within L2, we emphasize the following traits amongst our team members:
Data analytics: Appreciation of qualitative and quantitative research methodologies, with a passion for the examination of data to identify strategic insights. Must have exceptional expertise in using Excel.
Digital marketing domain expertise: A deep knowledge of digital marketing, social media and website technologies, ideally gained through working with large brand or retail organizations
Strong communicator: Able to distill data into strategic implications and opportunities for our clients, crafting a clear narrative
Consulting: A supreme ability to act as a strategic advisor to executive level clients (whether internal or external clients), using data to support actionable recommendations
Presentation design and delivery: Expertise in crafting and delivering Powerpoint presentations with high attention to detail
Fast-learner with a self-starter attitude: Highly disciplined, execution-orientated and able to work using own initiative. Experience within smaller, fast moving organizations will be of benefit.
L2 is a subscription-based benchmarking and education firm. By providing our membership with actionable, data-driven insights on their digital performance, L2 helps identify best practices and highlight which organizations are achieving superior return on incremental investment. We achieve this through our proprietary Digital IQ Index® research products. Founded in 2010 by Scott Galloway (Professor of Marketing, NYU Stern), L2 now tracks thousands of brands across the globe. Our diverse membership ranges from Consumer Packaged Goods (Procter & Gamble, Unilever) to Beauty (Estée Lauder, L’Oréal) to iconic Luxury (Chanel, Cartier) brands.
For those who qualify, L2 offers:
- Competitive salary and bonus packages
- Comprehensive benefits (health/dental/vision/disability/life insurance)
- 401(k) with up to 4% matched by company
- 20 days vacation
- "Champagne Friday" happy hour
- Bagel Mondays
- Unlimited Nespresso
- Friday catered team lunches
- Fully stocked fridge and pantry #fuel (cereal, fruit, Siggi's yogurt, chips, guacamole, hummus, sparkling water, etc.)
- Monthly social outings (US Open, trivia nights, rooftop parties, etc.)
- The best coworkers this side of the East River
Meet Some of L2's Employees
Giulia works specifically with data from the European beauty and CPG markets. She draws meaning from the data and puts out the results for L2’s European members.
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