Senior Manager, Personalization Capabilities Lead

BUSINESS IMPACT STATEMENT With a focus on evolving Kohl's to be world class in Customer engagement, the Sr Manager, Personalization Capabilities Lead will drive the strategy and project manage the cross-functional personalization teams focused on driving customer engagement, ensuring the team meets expected results and is driving progress towards defined business objectives.  The leader will drive the creation and building of 1:1 personalization technical capabilities with as much automation as possible, leveraging customer & product data and behavioral indicators to drive revenue growth. The leader will need to define the optimal mix of third party and existing technical capabilities to build a best-in-class 1:1 personalization capabilities platform.  

ACCOUNTABILITIES

LEAD SQUAD PROGRESS AND DRIVE OUTCOMES

  • Build out the strategy and roadmap for personalization initiative testing and ensure it aligns to the broader vision
  • Develop and oversee test programs and pilots to improve the effectiveness of growth personalization tactics
  • Partner with stakeholders to develop testing strategies and tactics
  • Generate hypotheses & partner to define analytical/testing opportunities to provide new insights to further advance the targeted personalization strategies
  • Responsible for delivering on testing and revenue goals for specific growth initiatives
  • Serve as agile steward and coach, ensuring a data-driven mindset and encourages team to generate bold and innovative solutions
  • Use customer insights, industry examples and leadership input in creating new test hypotheses
  • Runs ideation as necessary to fill test backlog

 

1:1 PERSONALIZATION STRATEGIES:  PRODUCT RECOMMENDATIONS, PERSONALIZATION OFFERS, BEHAVIORAL TRIGGER BASED PROGRAMS
  • Demonstrate in-depth knowledge and proficiency in marketing technology solutions (home grown and third party), algorithms, machine learning, automated workflows, and various CRM solutions
  • Develop and lead strategy for development teams to deliver best-in-class personalization technology capabilities through optimal mix of in-house and third party solutions, leveraging data across multiple ingestion points, algorithms and delivery/activation capabilities 
  • Serve as agile steward and coach, ensuring a data-driven mindset and encourages team to generate bold and innovative solutions
  • Architect and project manage the development of product recommendations and personalization offers technical capabilities and testing agendas
  • Lead business/foundational/platform based features/initiatives spanning across applications and environments, involving multiple iterations
  • Leverage analytics and data science teams for actionable insights, algorithms and test design
  • Drive successful execution of product recommendations and offers related testing
  • Lead the creation of new technical personalization capabilities and features to be developed and tested through iterative frameworks
  • Partner with stakeholders to identify, develop, and test new personalization tactics/capabilities  that drive total enterprise traffic and improve customer value perception

 

 

TEAM LEADERSHIP AND EXECUTIVE COMMUNICATIONS 
  • Embrace a data-driven, agile mindset and encourages team to generate bold and innovative solutions
  • Ensure daily follow up with squad team members on deliverables and holds team accountable for timely and accurate completion
  • Manage resourcing and all squad related activities.  Escalate squad issues to leadership as they arise
  • Inform leadership and key stakeholders of performance on regular basis
  • Collects learnings from test program and shares across teams and the organization
  • Communicate challenges and opportunities in a proactive manner to key partners

 

ADDENDUM

QUALIFICATIONS

REQUIRED
  • Bachelor's degree in electronic or software engineering,  computer science, MIS, or a related field
  • 5+ years experience in technology, marketing, business brand or customer engagement strategy
  • Demonstrated problem solving, critical thinking, and analytical skills
  • Proven people leadership experience
  • Experience building strategic roadmaps and leveraging strategic insights to prioritize ideas
  • Strong communication, influencing and partnering skills
  • Ability to translate insights into actionable plans
PREFERRED
  • Degree or equivalent experience in MIS, engineering, business  or a related field, particularly in the marketing technology space
  • Prior agency, consulting experience
  • Understanding of Kohl's Technology capabilities
  • Experience using marketing and data technology software/systems Adobe full stack, Salesforce, SAS, Big Query, Urban Airship, third party vendors
  • Experience with Cloud Technologies, preferably Google Cloud but exposure to AWS, Aure, IBM, Oracle also acceptable
  • Experience with KPIs implementation and definition, what & how to measure and monitor
  • Experience in defining and leading the development of features in an agile methodology
  • Experience in using development tools like Jira, Confluence, etc.
  • Experience with CMS (content management systems), DAM (digital asset management systems), ecommerce platforms, CRM platforms, personalization engines


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