BUSINESS IMPACT STATEMENT ______ With a focus on evolving Kohl's to be world class in customer engagement, the Personalization Capabilities Planner will support the strategy through the identification, development and implementation of 1:1 personalization capabilities. They will leverage customer, product and behavioral data to drive revenue growth and support the execution of behavioral trigger based programs and capabilities.

BUSINESS IMPACT STATEMENT ________ With a focus on evolving Kohl's to be world class in customer engagement, the Personalization Capabilities Planner will support the strategy through the identification, development and implementation of 1:1 personalization capabilities. They will leverage customer, product and behavioral data to drive revenue growth and support the execution of behavioral trigger based programs and capabilities.

ACCOUNTABILITIES

• SQUAD PROGRESS AND OUTCOMES
  • Actively participate in developing the strategy and roadmap of our long-term revolutionary experience.
    
  • Partner with key stakeholders to develop capabilities roadmaps based on customer data and strategic vision.
    
  • Define prioritized feature sets to address customer needs and create detailed capabilities requirement documents.
    
  • Develop test programs and pilots to improve the effectiveness of personalization.
    
  • Leverage customer insights, industry examples and leadership input to help create new test hypotheses.
    
• 1:1 PERSONALIZATION CAPABILITIES: PROMO PERSONALIZATION, WEB CONTENT PERSONALIZATION, CROSS CHANNEL CAMPAIGNS
  • Demonstrate in-depth knowledge and proficiency in marketing technology solutions specifically around promo personalization and web content management
    
  • Support the creation of new technical personalization capabilities and features to be developed and tested through iterative frameworks.
    
  • Demonstrate creative solutioning, strategic thinking, and analytical skills to identify, design, and implement customer outcome based personalization strategies.
    
  • Partner with various stakeholders(Marketing, Digital, IT) to test and execute on promotional offer strategy and roadmap; track and report against results; lead efforts to expand or launch offers as necessary to boost growth.
    • Develop robust test and learn strategies that guide optimization of promo campaigns
      
  • Partner with the customer marketing teams to strategize and implement web content personalization tactics to help meet and exceed customer goals.
    • Lead the development of web content personalization based program capabilities and testing agendas.
      
  • Monitor and analyze campaign results across all channels to understand the efficacy of strategies and tactics for improving key engagement and retention metrics
    
  • Stay current on top and emerging technology capabilities and trends as it relates to personalization tactics and strategies.
    
  • Demonstrate strong communication and influencing skills. Able to build consensus using data, metrics, and analysis to drive business and system strategy
    
  • Skilled in stakeholder management and communication at all levels of the organization; can effectively tailor communications to the appropriate audience to ensure broad alignment and awareness.
    

• REQUIRED
  • Bachelor's degree in electronic or software engineering, computer science, MIS, or a related field
    
  • 4+ years experience in technology, marketing, business brand or customer engagement strategy
    
  • Proven experience of developing and implementing web content personalization strategies.
    
  • Proven experience of developing and implementing personalized promotions.
    
  • Demonstrated problem solving, critical thinking, and analytical skills. Experience leveraging strategic insights to prioritize ideas
    
  • Deep customer empathy and curiosity; deeply understands customer experience and pain points using usability studies, customer interactions, experiments, and aggregated feedback from internal customer facing teams.
    
  • Proven experience of working with a large number of cross functional partners and being able to effectively communicate, document and drive business requirements.
    
  • Able to flex between strategy and execution seamlessly; strong sense of ownership and thought leadership
    
  • Strong communication, influencing and partnering skills
    
  • Ability to translate insights into actionable plans
    
• PREFERRED
  • Degree or equivalent experience in MIS, engineering, business or a related field, particularly in the marketing technology space
    
  • Proficient in defining well-thought out user stories, with thorough acceptance criteria and use cases.
    
  • Understanding of Kohl's Technology capabilities
    
  • Experience in using Web Experience Management tools such as Dynamic Yield, Adobe Target, Evergage, Optimizely, Monetate.
    
  • Previous experience with working in agile teams.
    
  • Experience with KPIs implementation and definition, what & how to measure and monitor.
    
  • Experience in using development tools like Jira, Confluence, etc.
    
  • Experience with CMS (content management systems), DAM (digital asset management systems), ecommerce platforms, CRM platforms, personalization engines.