Media Lead - DV & DCO

This position maintains internal partnerships and ongoing support of marketing and ecommerce promotional activities for Kohl's, while focusing on driving omni-channel sales through strategic data and media activation and serves as a primary daily contact to our external and internal partners.

ACCOUNTABILITIES

Media Planning and Execution

  • Develop holistic media strategies to support key events or initiatives
  • Establish and track benchmarks and key performance indicators of campaigns in tandem with external agency partner(s)
  • Analyze media plans to optimize effectiveness and recommend opportunities to improve efficiency and impact
  • Lead accountability efforts of all partners for media delivery and optimizations, recommending opportunities to drive efficiencies


Analysis and Reporting
  • Analyze and evaluate current trends in the marketplace and provide perspective to leadership for evolution of programs
  • Communicate digital marketing performance reporting and insights to team members
  • Partner with key stakeholders to share results of omni-channel media programs and tests with appropriate internal teams, complete with go forward learnings and actions
  • Maintain forecasting and billing reconciliation process for media initiatives
  • Work closely with marketing analytics and external partners to assist in the development of program attribution


ADDENDUMS

DV & DCO
  • Digital video knowledge
  • Experience operating in an environment executing media campaigns with several objectives
  • Deep expertise working with a DCO technology
  • Experience creating and managing decision trees
  • Experience working with feeds
  • Experience working with multiple ad serving partners


QUALIFICATIONS

Required
  • Advanced understanding of respective media channel(s)
  • Bachelor's degree in Marketing and a minimum of 3-5 years of internet marketing experience
  • Proficiency in Microsoft Office and Google suite
  • Expert level proficiency working in a buying technology


Preferred
  • Self-starter with proven success in a fast-paced work environment
  • Strong listening and negotiating, and organization skills


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