The Manager of Media Optimization & Attribution leads a team in delivering insights based on media mix modeling, multi-touch attribution and tests, as well as media spend optimizations to drive business-critical decisions for Senior Leadership. In addition, Manage MMM & MTA vendor relationship including sourcing data inputs across the organization, model refreshes & data integrations to power attribution models.

ACCOUNTABILITIES

MEDIA ANALYTICS & INSIGHTS

• Develop insights and strategic implications based on media mix modeling, multi-touch attribution models and tests
• Responsible for and takes lead on complex ad hoc requests surrounding media analytics
• Provides Sr. Leadership with necessary historical sales data for planning purposes
• Run real-time budget optimizations
• Media efficiency analytics - Ad Hoc use of model outputs
• Utilize interactive dashboard for Media teams
• Educate and empower media teams to leverage MMM & MTA for campaign level reporting and optimizations
• Conduct cross channel media efficiency analysis, simulation & optimizations to drive recommendations for budget allocation as well as forecasting impacts of redistribution of marketing investments
• Oversee all budget optimization efforts
• Lead the development of interactive dashboard for Media teams and other internal and external partners

• Oversee media data quality initiatives and responsible for on-going success
• Ensure all data is fully integrated into internal systems and accurate
• Liaison with KT to problem solve data issues
• Creates processes around integrity checks

• Manage MMM & MTA engagement
• Partner with Media agency and liaison pass through to MMM & MTA vendor
• Lead and enhance data collection & validation process

• Responsible for Associate performance, development and feedback
• Oversees areas of responsibility, plans, prioritizes and directs the work of a team of Associates
• Leads by example to demonstrate to Associates Kohl's values

• Bachelor's Degree in a quantitative field such as statistics, econometrics, math, research, or behavioral sciences
• 5+ years of experience in a media measurement or analytics role
• Ability to write SQL or experience in open source programming languages
• Developing dashboards through visualization tools
• Retail knowledge
• Relational database experience
• Expert knowledge of Media Mix Modeling and proven track record in digital analytics & attribution
• Experience working with MMM & MTA models and vendors
• Digital Analytics experience, including Adobe Analytics, Google Analytics, A360, and or Google Big Query

• Teradata experience
• Tableau or Spotfire experience
• Master's Degree or equivalent
• R/Python programming skill