Manager, Affiliate Marketing

This position will drive sales b guiding and enhancing the Affiliate program at Kohl's. This position is expected to be the subject matter expert on Affiliates within the organization and drive performance of the program.

ACCOUNTABILITIES

LEAD THE ENHANCEMENT OF KOHLS.COM AFFILIATE PROGRAM

  • Identify and drive new opportunities with affiliates
  • Work directly with both Google Affiliate Network and top affiliates to expand the program
  • Develop and execute cross channel opportunities
  • Ensure that affiliate requirements are captured and met in future site development projects


PROGRAM MANAGEMENT
  • Serve as primary contact for affiliate marketing opportunities for internal and external partners
  • Develop and maintain relationship with key affiliate partners through daily interactions, weekly status calls and quarterly reviews
  • Advanced level coordination and communication regarding ongoing offer and promotional placements between internal and external partners
  • Research, evaluate and recommend new affiliate opportunities to multiple levels of management across multiple functions
  • Work with the affiliates to develop new tactics and on-going changes to improve performance and impact to both online and in-store sales


CONDUCT REPORTING AND RESEARCH
  • Research, evaluate and analyze current marketplace trends and summarize findings and reports to leadership
  • Act as an affiliate advocate via reporting to maximize key internal partnerships
  • Maintain and communicate affiliate marketing performance reports
  • Work closely with the Marketing Intelligence and Search Marketing groups for proper attribution of program


MANAGEMENT
  • Manages direct reports, systems and projects to achieve unit goals in accordance with Kohl's policies and practices
  • Prepares and analyze unit plans and reports
  • Provides leadership by exhibiting influence and expertise, thus affecting the results of the operating area
  • Creates an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications
  • Develops staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans


QUALIFICATIONS

REQUIRED
  • BA/BS, Marketing, Business Administration, Computer Science or related degree
  • 5+ years of affiliate experience for a high volume transaction environment
  • Expert knowledge of Affiliate execution technology (Impact Radius)
  • Working knowledge and usage of website traffic analytics software (Google Analytics, Omniture)
  • Strong mathematical and analytical skills and the ability to make data-driven decisions


PREFERRED
  • Advanced degree in Computer Science and/or advanced Mathematics
  • Proven ability to accomplish high impact projects in a large organization
  • Experience working for a high impact search site (Google, Yahoo, MSN)
  • Ability to work with IT in the design and development of natural search
  • Ability to develop frameworks, processes and protocols


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