Outbound Marketing Manager
KnowBe4, Inc. is a high growth information security company. We are the world's largest provider of new-school security awareness training and simulated phishing. KnowBe4 was created to help organizations manage the ongoing problem of social engineering. Tens of thousands of organizations worldwide use KnowBe4's platform to mobilize their end users as a last line of defense and enable them to make better security decisions.
We are ranked #3 best place to work in technology nationwide by Fortune Magazine and have placed #1 or #2 in The Tampa Bay Best Workplaces Survey for the last three years. We also just had our 22nd record-setting quarter in a row!
We are looking for an amazing, data-driven outbound marketer to own the majority of the 3 rd party marketing funnel for our company. You will be in charge of finding new vendors, managing our existing vendors and deliverables, driving leads that will convert to new business, and nurturing those leads into customers.
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including whitepapers, ebooks, reports, webinars, infographics, etc.)
- Grow new leads, including marketing-qualified leads, by finding new and working with existing marketing vendors
- Manage our webinars and webinar platform
- Manage multiple projects in a fast pace environment
- Establish closed-loop analytics to understand how our outbound marketing activity turns into customers, and continually refine our process to convert customers
- BA/BS degree or equivalent work experience
- Some past experience in marketing and vendor relations
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Proficiency in webinar software such as ON24, Excel, Google Aps, Salesforce and familiar with marketing automation systems in order to generate leads, convert leads into MQLs, and then nurture them into converted customers
- Bonus: Experience in the SaaS/Software security industry
No recruitment agencies, please.
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