KIND Brand Ambassador (KBA) - Driver - Raleigh-Durham

Job Descriptions:


KBAs are part-time KIND team members that are the face of the brand at various field marketing events. The KBA Driver will be largely responsible for the mobile sampling efforts of the Field Marketing team.

Essential Functions & Responsibilities

  • Driving the KIND Jeep to various Field Marketing activations including events, office samplings, and occasion samplings
  • Host marketing events relevant to the brand and to the region, partnering with like-minded companies
  • Maintain relationships with existing sales accounts through POS placement and store merchandising
  • Seed and develop relationships with market influencers, ultimately leading to increased brand visibility
  • May participate in strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop
  • Communication of success stories, key learning’s and other activities to Field Marketing Manager
  • Organization and hosting of in-store retail demos
  • Coordination with store managers and demo coordinators on schedules, product levels and demo guidelines
  • Create a unique customer experience to increase brand awareness and build customer loyalty
  • Capture demo results by timely reporting all pertinent info into tracking systems
  • Do unexpected acts of kindness for others

Required Experience:

Special Requirements (if any)

  • Reliable transportation and valid driver’s license
  • Clean driving record
  • Ability to drive in high traffic areas, while demonstrating a calm and composed demeanor
  • Outstanding customer service skills
  • Ability to positively engage the public
  • Ability to represent the brand in a highly positive manner
  • Access to a computer for reporting sampling results

Knowledge & Skills

  • Strong customer service background
  • Understanding of both marketing and sales fundamentals
  • Deep-rooted understanding of the relevant market and surrounding area
  • Existing network of relevant contacts specifically within active lifestyle, culture and business
  • Strong team player but also possessing the ability to work independently
  • Self-starter
  • Results-oriented
  • Strong organizational skillset
  • Ability to multi-task and prioritize workload
  • Ability to engage a crowd and naturally outgoing personality
  • PowerPoint and Excel proficient

Education & Experience

  • Education: bachelor’s degree (preferred) or equivalent work experience
  • Related work experience: 2 years relevant experience in events, promotions, media, consumer products marketing
  • Food safety certification is required in some markets

The above information has been designed to indicate the general nature and level of work performance by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Keyword: Brand Ambassador, Event Execution, Marketing, Sampling, field marketing

From: KIND

See Inside the Office of KIND Healthy Snacks

The first KIND bar was introduced in 2004, creating a new healthy snacking category and launching one of the fastest-growing snack companies in the United States. KIND now makes more than 60 snacks "with ingredients you can see & pronounce®". While its offerings have developed over time, its mission has remained the same—make the world a little kinder, one snack and one act at a time.

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