Web Content Strategist & Copywriter

3+ months agoWausau, WI


Kforce has a client in search of a Web Content Strategist & Copywriter in Wausau, WI.Responsibilities:

  • Propose and make decisions in regard to A/B testing on the homepage and product pages
  • Perform competitor research to see what marketplace leaders are doing in terms of content creation
  • Regularly review web pages to recommend and execute page improvements
  • Make data-based decisions for what new content to create (keyword research, Google Analytics, and review current blog and product page performance)
  • Make data-based decisions for what blog posts should be promoted more based on their performance
  • Using Google Analytics, maintain refresh schedule for what promotional content should be displayed on the website and within digital banking
  • Perform keyword research to determine the topics and keywords that should be the primary focus of campaigns and web content
  • Monitor content engagement on website
  • Work with Marketing Production Manager to monitor publication dates for content across all distribution channels
  • Work with Web Developer(s) to implement SEO best practices
  • Work with Multi-Media Specialist to develop a video strategy for website, email and social media
  • Work with Marketing Analyst to identify and improve areas improvement for sales funnel for each product by analyzing data on inbound traffic and conversion rates
  • Develop content strategies for traditional and digital marketing channels to drive traffic in order to meet organizational goals
  • Use analytics to determine the best way to engage users, increase customer loyalty, generate leads, and measure brand awareness
  • Use understanding of SEO, keyword research, information architecture, and usability best practices to deliver targeted content
  • Contribute to content creation for web pages, campaigns, email, social media and blogs, as needed


  • Bachelor's degree in English, Journalism, or Communications required
  • 5 years of experience as Content Strategist, Content Manager or Senior Copywriter
  • Google Analytics certified, preferred
  • High-level thinker who can keep track of detail
  • Standout idea generator and problem solver with excellent communication and organizational skills
  • Ability to apply strategic planning skills to create a long-term vision for the content that's generated
  • Have a firm understanding of user experience and strong SEO and SEM skills
  • Experience planning, delivering and executing marketing campaigns, as well as analyzing metrics and developing creative strategy
  • Excellent copywriting skills
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."