Kforce

Marketing Data Analyst

3+ months agoSt. Louis, MO

Responsibilities

Kforce has a client in search of a Marketing Data Analyst in Saint Louis, MO.Key Tasks:

  • Develop and deliver measurement plans and supporting deliverables to enable teams to measure performance of projects, channels and campaigns
  • Perform analysis to transform data into actionable insights and inform decision-making and present findings to project team stakeholders and leaders
  • Design, create and deliver project team and management-level reports and visualizations
  • Consult on data and tagging requirements and best practices to ensure alignment and consistency with marketing's measurement framework
  • Support IT projects related to development of new digital marketing prototypes, including data requirements, design, user acceptance testing, implementation and verification
  • Coordinate analytics platform training with vendors and project teams
  • Onboard data from marketing tools to support recurring dashboards


Skills

  • Bachelor's degree in a Business discipline such as Accounting, Finance, Statistics, Economics, Data Science, Analytics, Marketing, Computer Science (or relevant work experience); MBA preferred
  • 5+ years of relevant work experience
  • 3-5 years of experience with web analytics
  • SQL experience
  • Clicktale/Contentsquare or similar tool experience
  • Experience with set up, testing and implementation Google Tag Manager
  • Knowledge of marketing technology stack and best practices for integrating tools and data
  • Understanding of digital marketing campaigns, channels and best practices for measuring individual and omni-channel performance and principles of multi-touch attribution
  • Advanced experience with Excel to blend/transform multiple data sets into interactive reports
  • Experience with digital marketing reporting tools - Google Analytics, Google Data Studio, Facebook, LinkedIn, Twitter native reporting capabilities
  • Experience with analyzing and delivering marketing campaigns or channels analysis, presenting to internal business receivers and influencing business decisions
  • Self-starter with interest and ability to quickly learn new analytics and MarTech platforms and identify creative solutions to connect data across sources
  • Ability to deliver results in fast-paced environment with varying scope and deadlines
  • Project management skills and agile planning skills
  • Experience writing and executing test scripts
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."